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25/07/2017

Sara and Athiya’s Glamorous Looks

The weekend fashion of 22nd – 23rd July 2017 witnessed bright, beautiful gowns. And a few edgy outfits, making fashionable statements.

Our Bollywood stars have kept themselves very busy this weekend. From attending fashion shows to promoting their upcoming films, they have taken our breaths away with their captivating looks.

And some are still in New York, the location of the IIFA Festival 2017, wearing eye-catching outfits.

Let’s wipe away those Monday blues and take a look at the top picks for the weekend fashion!

Sara Ali Khan

Sara Ali Khan kicked off this weekend fashion by wearing a glamorous ensemble, featuring sparkles and embellishments. She attended a Delhi fashion show with her mother, Amrita Singh.

However, all eyes remained focus on the up-and-coming actress, as she wore this gorgeous number. Matching a shimmering, sequined, grey top with a long pink lehenga. The lehenga stood out with its colourful array of floral embellishments.

The starlet also let her hair loose in cascading waves, down to her shoulders. With sparkling earrings and a makeup scheme of soft browns, Sara Ali Khan looked utterly divine!

Athiya Shetty

Another star to grace our top list for weekend fashion; Athiya Shetty also stepped in a bright and glamorous gown. Currently busy promoting her upcoming film, Mubarakan, the actress appeared in Delhi with the rest of the team.

It also revealed a panel of gold embroidery, adding a captivating touch to it.

For her hair, the star decided to sweep it back into a low bun. A wonderful hairstyle to show off her magnificent earrings. Overall, Athiya Shetty has created yet another enchanting look for us to gaze upon.

Kriti Sanon

Kriti Sanon looked hot and lush in this new image, part of a fashion shoot for Ms Taken Fashion.

The actress wore a stylish, white crop top, paired with tight, black, gym trousers. She also added fingerless gloves to her look and plaited her hair in French braids. Looking all ready to hit the gym and perhaps take part in some boxing?

Yet, as shown by her strappy heels, this look served as one of many for her photo shoot. We can’t wait to see more amazing looks from the stunning actress.

Sonakshi Sinha

While the IIFA Festival 2017 is now over, that doesn’t mean all the Bollywood stars have left New York. Take Sonakshi Sinha, for example, who impressed us with this edgy outfit.

Strolling through the busy streets, Sonakshi wore this all-black ensemble. While it first appears as a trouser and jacket co-ord, the long, flowing material reveals it is actually a jumpsuit.

The actress also added a pair of leather boots, a choker necklace and dark sunglasses to her look. Altogether creating an edgy, rock chic statement.

Complete with a simple hair bun, the star shows us how to strut down the New York streets in style.

Ileana D’Cruz

Ileana D’Cruz also wowed fans in this weekend fashion with this colourful creation. Also attending the Mubarakan promotions, she wore this Payal Singhal co-ord outfit.

Set against a baby blue colour, the trousers and top contained numerous floral designs. Ideal for setting summer fashion trends.

In this weekend fashion, the stars have shown that bold, beautiful colours make gorgeous, eye-catching outfits. Accessories also are key, from big chandelier earrings to rock chic boots.

We’re left so impressed with our Bollywood stars. Especially with Sara Ali Khan, with her gorgeous, shimmering outfit.

With our Monday now looking more brighter, we can’t wait to see what lies in store for the next weekend fashion!Read more at:formal dresses canberra | formal dresses

03:59 Publié dans fashion | Lien permanent | Commentaires (0)

22/07/2017

Doing desi-boho like Aditi

(Photo:red formal dresses)

Much was made of Bollywood’s outing in New York last weekend, thanks to IIFA Awards updates on social media. But amidst risqué beaded gowns and crystal-encrusted Disney princess numbers, one actress stood out for her unconventional choice of colour — chartreuse. Aditi Rao Hydari had selected the floor-grazing Swapnil Shinde for its fuss-free silhouette, and to accessorise, a pair of boho chic Deepa Gurnani earrings. “People think of me as feminine and delicate, but deep inside me there’s a tomboy boho vibe,” she begins, ready to plunge back into work. Movie projects Padmavati (as Ranveer Singh’s wife) and Bhoomi (Sanjay Dutt’s daughter) are underway, but first, there is her glamorous turn as the face of Vogue Wedding Show, a well-attended gathering of top bridal designers, make-up experts and planners in August.

Petite and dewy-eyed, Hydari is the antithesis of Bollywood’s fashion plates, be it Sonam Kapoor or Deepika Padukone. You tend to associate her with body-skimming anarkalis, swing dresses and minimal make-up. But she has also inherited a love for handwoven fabrics — her mother, thumri singer, Vidya Rao, and her aunt and craft activist Laila Tyabji are known in Delhi for their enviable collections of handloom saris. Hydari was part of a memorable Gemfields campaign last year, featuring “responsibly sourced Mozambican rubies”, and in recent interviews, she has shared health and beauty rituals that involve raw milk for the face and a diet of coconut water and ghee. She reveals that she travels everywhere with a stick of sandalwood and a mortar and pestle.

So who better to talk luxury wedding trends, at a time when handcrafted and sustainability are gaining recognition in this industry? Hydari, who favours heavy jhumkas and braids, admits that her sartorial quirks include mismatched sari blouses and 70’s front knot blouses from her mother’s college days. She stocks up on vintage benarasi saris, mashru and shibori. And she credits her young stylist, Sanam Ratansi, for painstakingly building at least 200 looks and making it seem effortless. During last year’s promotions for Abhishek Kapoor’s Fitoor and Bejoy Nambiar’s Wazir, as well as Mani Ratnam’s Kaatru Veliyidai three months ago, Ratansi gave Hydari eclectic drapes, voluminous skirts and jhumkas, lending ‘a desi-boho vibe’ to each outfit. Brands ranged from Myoho and Sanjay Garg to Sabyasachi Mukherjee and Tarun Tahiliani; and jewellery, from Amrapali to Outhouse.

Ratansi loves that Hydari is open to most styles. “She can carry off ghagras with volume and overwhelming silhouettes beautifully, and strangely, big earrings work despite her delicate, small face,” says the stylist, who started out with Anaita Shroff Adajania. Other rule breakers? “Print on print, big prints, even a purple lip colour! But we show a little collarbone and neckline.” And if her client wanted something unexpected, say, for a sangeet?“I’d give Aditi a Payal Khandwala pantsuit in brocade, with a choker.”Read more at:cocktail dresses

04:44 Publié dans fashion | Lien permanent | Commentaires (0)

20/07/2017

Multi-label store SocietyA offers a personal touch

The owner of popular e-commerce site SocietyA, Ms Pek Lay Peng, had no plans to open a physical store until she was approached by a mall landlord.

The 32-year-old gave the proposal, which was offered to her in February, some thought and decided to go for it.

The multi-label womenswear retailer opened a boutique at Ngee Ann City in March.

The cost of operating the brick- and-mortar store is not cheap, says the mother of one, but offers that much-needed "personal touch" which online stores cannot provide.

"Customers want that personal touch and engagement when they shop," she says, adding that shoppers do ask for styling help at the boutique. "Some like having a conversation with our staff about the brands we carry."

The physical store also attracts new customers. Ms Pek reckons that 60 per cent of the people who visit the boutique already know of their online site. The remaining 40 per cent are fresh faces likely to become more open to shopping online, she says.

There are other advantages.

"We get to put a face to our customers and get instant feedback, such as the styles they like and their sizing, which we can, in turn, feedback to the designers," she says.

SocietyA, which started online in 2014, stocks Asian fashion labels such as Jonathan Liang and Soulpot Studio.

"Assured of the sizing and fit, customers are more willing to part with their cash," says Ms Pek, who adds that business at the 1,100 sq ft store has been swift, with shoppers buying an average of three items a transaction.

While reception has been good, she says she will continue to focus on the site.

There are, for instance, plans to revamp it with a Live Chat feature, among other tweaks.

"Retail is no longer purely online or brick and mortar - you have to do what your customer wants."Read more at:bridesmaid dresses | evening dresses

04:04 Publié dans fashion | Lien permanent | Commentaires (0)