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Wide world of chic comes to Siam Paragon


The latest looks from some of the planet's top clothing brands were on the runway last week for "Siam Paragon World Fashion Showcase 2015", which had as its theme "Step Forward to the 10th Anniversary".

Aigner, Burberry, Beige, Club21 Accessories, Coach, DVF, Emilio Pucci, Giorgio Armani, Hugo Boss, Jimmy Choo, Longchamp and Tod's showed their new creations in the mall's Hall of Fame in an event staged in collaboration with Citibank.

The hot trend of 2015 has been dubbed "Perfect Match", a head-to-toe coordination of colours or patterns of the sort popular in the 1980s but with a fresh twist. Mere mixing and matching is now forgotten.

Then there's "Passion for Prints", led by leopard and floral prints in delicate pastels and captivating patterns, a look emboldened by today's printing technology. Designers now have unlimited leeway in combining colours and patterns.

Among those patterns, gingham checks are stealing the limelight this season, inspired by nostalgia for sunny outdoor picnics.

The clothes tend to be oversized for extra comfort, airy tops matched with miniskirts making a comeback in soft pastel pink and blue. The more vibrant hues like fiery red, bright orange, vivid green and lemon yellow refuse to go away, however, while classic white and navy blue remains popular, especially when complemented by fluffy winter materials that are lightened for the warmer weather.

KPN musicians Thassapak "Bie" Hsu and Kanokchat "Typhoon" Munyad-on provided the tunes as celebrity models like Kimberley Anne Tiamsiri took the stage. Kim wore a terrific DVF Amana printed silk-wool coat, but the others looked just as chic in outfits including a gingham baby-doll dress, a black-and-white gingham and a dark rinsed denim with initials embroidered on the back pocket.

Pisinee "Si" Tanviboon showed an outfit from Emilio Pucci that captured the relaxed vibe of a glittering day at the seaside in the 1960s or '70s. Fresh, flirty and breezy, the Pucci collection swings to fond memories of the girlish Brigitte Bardot. Naval references pop up with a French touch and a romantic twist, in piercing blues, lemon yellow, white with pink and mango, all contrasted with bronze and beige. The shapes are sporty and casual.

Coach is going for effortless and intriguing in faded-chiffon tea dresses and platform pool slides, oversize pastel faux-fur Fraggle coats and metallic pastel leather clogs. Its Dakotah bag takes on new colours - a slouchy, silver-studded satchel and a neat A-line leather and patent in acidic hues.

The mood for Longchamp is dynamic, vibrant, luminous and optimistic in a collection for the active woman living each day to the fullest. The colours take inspiration from the magical Northern Lights and Southern Lights.

Fendi looks to architecture and early-20th-century avant-garde culture, as seen at its own Roman headquarters in the Palazzo della Civilta Italiana. Black mini-dresses have an asymmetrical swoosh lending youth and playfulness. Orchids are embroidered across dresses and denim is formed into jodhpurs and slouchy tracksuit trousers matched with abbreviated jackets. A tiny Peekaboo bag bears multiple finishes, while the famous Baguette is back on the shoulder, encrusted in gems.

The Siam Paragon event also featured photographs it commissioned in collaboration with Harper's Bazaar magazine. Talented cameramen had shot charming images of celebrities ML PiyapasBhirombhakdi, Jutatip Krairiksh,Vipada Donavanik, Jantana Pangputhipong, Hathaithep Theerathada and Phutarit Prombandarn, Inthira Thanavisuth, Varavut Laohapongchana, Korn Narongdej, Gritiya Mahadumrongkul, |Boonyapa and Kanachai Bencharongkul and |Unchisa Vacharaphol.

All of the portrait subjects |are devoted patrons of Siam Paragon, and they shared |their personal experiences and memories with the crowd in attendance.Read more

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