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25/12/2015

It's Christmas Eve--Do You Know Where Your Wedding Proposal Is?

So purrs Eartha Kitt in the Christmas classic, “Santa Baby.” She’s not alone; according to surveys Christmas Eve bests Valentine’s Day, Christmas Day and New Year’s Eve as the most popular day to propose.

Good news to those about to get betrothed: Men are spending more on their engagement rings, according to The Knot 2015 Jewelry & Engagement Study. This is the online wedding resource’s third biannual comprehensive proposal trends report. More than 12,000 and 1,200 American brides and grooms, respectively, engaged or recently married from 2014 to early 2015 were surveyed as to their spending habits.

Men are spending an average of $5,978, up from $5,403 in 2013 and $5,095 in 2011. They’re also revealing the cost to their significant other; nearly 70 percent of women know how much their intended spent on the ring, while one-third have a general idea. Another third indicate they know exactly how much was paid.

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They know because they are putting in the research and making their engagement ring preferences known. Sixty-seven percent of brides began researching rings before getting engaged, The Knot survey finds. They are using their mobile devices to browse ring styles (43 percent), sharing ring ideas with their fiancé (35 percent) and researching ring designers or retailers (29 percent). Eighty percent of men said their partner dropped hints, and 71 percent of women owned up to it. Of the hints they dropped, half of the surveyed women pointed out styles while shopping, 36 percent told their significant other outright what they wanted and 11 percent left ads or pictures laying around, just like Ralphie, the boy in A Christmas Story” who wanted the Red Ryder BB gun..

Men are not just spending more on the engagement ring, they are also putting in the time to make the right choice. Surveyed grooms reported it took an average of about five months to research and almost 4 to find the perfect engagement ring. They also visited five retailers and looked at an average of 25 rings before purchasing “the one.”

Almost nine-in-ten men indicated they would rather buy a smaller, better quality diamond than a larger stone of lesser quality. Almost 60 percent of brides said they were on board with that.

The ring was a piece of cake; now the tricky bit—the proposal. Public proposals are on the rise, The Knot reports, with 45 percent of grooms proposing in a public place, up from 34 percent four years ago. Twenty-eight percent opted to propose in a scenic spot, compared with 21 percent who proposed at home and 18 percent who popped the question on vacation. Forty percent of brides did not see their proposal coming, while about 60 percent said they knew it was in the works, but weren’t exactly sure when it would happen.

A public proposal calls for public sharing. Four-in-ten grooms had a photographer or videographer capture the proposal as it happened. Once engaged, 79 percent of couples shared the news on social media within three days.

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