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Tamara Ecclestone quits as the boss of her beauty

Bernie Ecclestone’s pampered daughters, Tamara and Petra, stand to inherit the Formula 1 boss’s billions someday, but it seems the girls haven’t inherited their father’s head for business.

Just months after I reported Petra, 27, had put her handbag line Stark ‘on hold’ for the foreseeable future after amassing millions of pounds worth of debts, her elder sister Tamara has apparently offloaded responsibility for her own venture, a haircare label called SHOW Beauty, less than three years after launching it.

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Billed as 31-year-old Tamara’s first solo enterprise, SHOW Beauty, which is sold in Harrods and Harvey Nichols, among other locations, boasts ‘indulgent and luxurious’ products including a £30 dry shampoo, a £55 hair fragrance and a Swarovski-encrusted bottle of treatment oil costing an eye-watering £155.

Her previous ventures have included a Channel 5 reality show called Billion $ Girl and posing nude for Playboy magazine with just a smattering of diamonds to protect her modesty.

The last available accounts for Tamara Ecclestone Brands Ltd, which trades as SHOW Beauty, reveal that in the year ending 2013 the company owed creditors over £10 million, up from £2.6 million the previous year.

According to Companies House, the latest set of accounts are overdue by four months.

Earlier this year Tamara, who lives in a £70 million house in West London with her husband Jay Rutland, resigned as a sole director and transferred the company’s entire £15 million share capital to a Mauritius-based entity called Mighty Kingdom Investments Ltd.

Yet Tamara still promotes SHOW Beauty on social media and in interviews, where she describes herself as ‘creative director’.

Her spokeswoman says: ‘There has been a corporate restructure. The current accounts, working their way through Companies House, show a £1.9 million profit for the year.

Tamara Ecclestone will continue to be involved with the SHOW Beauty brand.’

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