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Stressing careers in technology for women now in Vogue

Cuberider’s Solange Cunin with 
Vogue Australia editor-in-chief Edwina McCann. Picture: John Feder
(Photo:formal dresses)

Technology and women’s luxury fashion feels like an odd mix but Edwina McCann is determined to ensure that doesn’t last.

The editor-in-chief of Vogue Australia, like every glossy magazine editor, has long grappled with how to engage corporate women with her title — after all, they are the ones who can afford the luxury fashions her magazine so ­lavishly showcases.

Events and summits have come and gone but none has met the satisfaction of McCann.

“My issue is that they never ­really had a purpose — we weren’t trying to solve a problem,” she says. “The problem is getting women into the tech sectors.”

Thus last year Vogue Codes was born, a modest summit for corporate women aimed at ­addressing the many systemic blockages preventing women from embarking on a career in technology.

This year the summit, which ran on Friday in Sydney’s Barangaroo, a new business area named after the “feisty” wife of Bennelong, was aimed at corporate women, while at the weekend it joined consumer event Vogue Codes Live and Vogue Codes Kids, run with the Code Club and aimed at primary school children keen to learn coding basics.

And Vogue Codes will take ­itself to Melbourne with Vogue Codes Live and two breakfasts. “Last year we had 200 people; this year we will have over 2000 ­people go through a Vogue Codes event,” McCann says.

In its debut year, Westpac and HP sponsored the event. This year Telstra and BMW have come on board. “This is a cause-driven issue. At every level there seems to be sexism ­apparent and some of it is women to women; our attitudes need to change.

“We have to accept as mothers and women in management that we have to accept some responsibility as well. We are not encouraging enough women in work and in our homes to seek opportunities in this sector.”

At 24, Solange Cunin, chief executive and founder of Cuberider, is a success in her chosen ­industry but keenly feels the need for Vogue Codes. In December her company made history when a Japanese rocket sent ­Australia’s first payload to the International Space Station, carrying a small ­integrated sensor containing the ­experiments of more than 1000 high school students, part of Cuberider’s science education courses.

“I went against the tide to study science and maths, and I came from the country and there weren’t many mentors,” Cunin says. “I had to do it with a handful of supportive teachers at my school. Going to study engineering was not the norm.

“The whole Vogue Codes project really matches what we do anyway in teaching children coding. Being an entrepreneur can be quite lonely. That is the same for being a chick in tech; there aren’t many of us, so often you don’t get to be in the same room.”

In recent years many luxury women’s magazines have broadened their priorities. Thus rival ­titles such as InStyle laud the achievements of corporate leaders and scientists in their annual Women of Style awards, recognising that fashion and beauty prizes are simply no longer enough.

McCann says Conde Nast, the global publishing giant that ­licenses Vogue locally to News Corporation Australia, publisher of The Australian, has requested several briefings about Vogue Codes.

“It could very much ­become a pillar of the Vogue brand internationally,” she says.Read more at:formal dresses sydney

03:53 Publié dans fashion | Lien permanent | Commentaires (0)


Sanjay Garg to present range at LFW grand opening night

Lakmé Fashion Week will take the contemporary-traditional route with textile designer Sanjay Garg showcasing his aesthetically rich collection at the Lakmé Grand Opening Night on day 1 of the LFW Winter-Festive 2017 show. Garg explores traditional clothing techniques of India while questioning the ideas of context, modernity and aesthetics.

Inspired by the heritage and tradition deep rooted in Indian culture, Garg’s designs have always showcased the inherent beauty of craftsmanship and raw material. This collection is inspired by intricate Chikankari work on Bengal mul, zardozi and handwoven brocade. This season’s range is combined with Chikankari detail and an exquisite colour palette.

After successfully launching beauty trends like Gloss, Sculpt and Illuminate in the country, this Winter-Festive season Lakmé will take its Liquid Gold: Argan Oil theme up a notch with Garg’s collection.

“Working with Lakmé Fashion Week is always a pleasure - it is where I had my first show and is a platform that encourages new ideas and talent. The Lakmé Absolute show this Winter-Festive season will be very special as well: this will be my first collection of embroidery - with explorations in Chikankari. Lakmé's beauty theme for the season 'Liquid Gold' is a perfect complement to the collection,” said Garg.

“We welcome Sanjay Garg to the Lakmé Grand Opening Night. He has an eclectic Indian style that matches our Argan-Liquid Gold trend for this festive season,” said Purnima Lamba, head of innovation at Lakmé.

LFW is jointly organised by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG Reliance Pvt Ltd, leaders in sports, fashion and entertainment marketing and management. It has been conceived and created with a vision to ‘redefine the future of fashion and integrate India into the global fashion world’. LFW is organised twice every year.Read more at:formal dresses melbourne | formal dresses

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Sara and Athiya’s Glamorous Looks

The weekend fashion of 22nd – 23rd July 2017 witnessed bright, beautiful gowns. And a few edgy outfits, making fashionable statements.

Our Bollywood stars have kept themselves very busy this weekend. From attending fashion shows to promoting their upcoming films, they have taken our breaths away with their captivating looks.

And some are still in New York, the location of the IIFA Festival 2017, wearing eye-catching outfits.

Let’s wipe away those Monday blues and take a look at the top picks for the weekend fashion!

Sara Ali Khan

Sara Ali Khan kicked off this weekend fashion by wearing a glamorous ensemble, featuring sparkles and embellishments. She attended a Delhi fashion show with her mother, Amrita Singh.

However, all eyes remained focus on the up-and-coming actress, as she wore this gorgeous number. Matching a shimmering, sequined, grey top with a long pink lehenga. The lehenga stood out with its colourful array of floral embellishments.

The starlet also let her hair loose in cascading waves, down to her shoulders. With sparkling earrings and a makeup scheme of soft browns, Sara Ali Khan looked utterly divine!

Athiya Shetty

Another star to grace our top list for weekend fashion; Athiya Shetty also stepped in a bright and glamorous gown. Currently busy promoting her upcoming film, Mubarakan, the actress appeared in Delhi with the rest of the team.

It also revealed a panel of gold embroidery, adding a captivating touch to it.

For her hair, the star decided to sweep it back into a low bun. A wonderful hairstyle to show off her magnificent earrings. Overall, Athiya Shetty has created yet another enchanting look for us to gaze upon.

Kriti Sanon

Kriti Sanon looked hot and lush in this new image, part of a fashion shoot for Ms Taken Fashion.

The actress wore a stylish, white crop top, paired with tight, black, gym trousers. She also added fingerless gloves to her look and plaited her hair in French braids. Looking all ready to hit the gym and perhaps take part in some boxing?

Yet, as shown by her strappy heels, this look served as one of many for her photo shoot. We can’t wait to see more amazing looks from the stunning actress.

Sonakshi Sinha

While the IIFA Festival 2017 is now over, that doesn’t mean all the Bollywood stars have left New York. Take Sonakshi Sinha, for example, who impressed us with this edgy outfit.

Strolling through the busy streets, Sonakshi wore this all-black ensemble. While it first appears as a trouser and jacket co-ord, the long, flowing material reveals it is actually a jumpsuit.

The actress also added a pair of leather boots, a choker necklace and dark sunglasses to her look. Altogether creating an edgy, rock chic statement.

Complete with a simple hair bun, the star shows us how to strut down the New York streets in style.

Ileana D’Cruz

Ileana D’Cruz also wowed fans in this weekend fashion with this colourful creation. Also attending the Mubarakan promotions, she wore this Payal Singhal co-ord outfit.

Set against a baby blue colour, the trousers and top contained numerous floral designs. Ideal for setting summer fashion trends.

In this weekend fashion, the stars have shown that bold, beautiful colours make gorgeous, eye-catching outfits. Accessories also are key, from big chandelier earrings to rock chic boots.

We’re left so impressed with our Bollywood stars. Especially with Sara Ali Khan, with her gorgeous, shimmering outfit.

With our Monday now looking more brighter, we can’t wait to see what lies in store for the next weekend fashion!Read more at:formal dresses canberra | formal dresses

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