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21/09/2017

Skater Boy Blondey McCoy Is London Fashion Week’s Breakout Star

The concept of the model/actress/whatever seems somewhat tired—now, skater/artist/jewelry designer is a much more novel proposition. Step forward the mover and shaker of London Fashion Week, Blondey McCoy. All eyes were on the cheeky charmer at Burberry’s show, as he perched like the perfect model for the brand’s new direction in a Harrington jacket and cap (low-toned voices murmured . . . who’s that boy?). The 20-year-old Brit is the face of the brand’s latest rainwear campaign, shot by Alasdair McLellan and styled by Benjamin Bruno—but this Fashion Week he seemed to be everywhere, and fashion’s eyes continued to follow him.

Spelled Blondey (not Blondie, although he has certainly shattered a few hearts of glass this week), he has become a jubilant, if unexpected fashion star and muse. At 17, he had started his own clothing line called Thames (after the London river) and held his first art show; he is also a beloved member of cult British streetwear brand Palace’s PWBC gang. “You feel that anything is possible around him; he’s got drive,” says McLellan, who first shot him at age 16 on London’s South Bank, where local skaters congregate. “My assistant Finn was a skater and said I had to see this kid, and we put him on the cover of i-D for a Street issue. Blondey’s such an intelligent character, he has that difference that means he can work for Burberry when cast alongside someone like Glenda Jackson, a major actress and MP.” Case in point: In the lead-up to this season’s show, Burberry took over the largest paintable wall in London, minutes from its Old Sessions House venue. On it, Blondey created a mural referencing British culture, including a 2.5-meter-wide tea jug and 3-meter-long vintage check scarf (the mural is located on the corner of Clerkenwell Road and Goswell Road, and will be up until Sunday, September 24).

That said, Blondey’s personal style resonates with the soccer match more than the runway, or even the skate park. “Skate style has always felt American from the Beastie Boys to Supreme, and Blondey is very much part of that terrace-casual Britishness,” says McLellan. “A loafer, a tracksuit, but a really nice jumper.” Blondey is also known for his trinketry, and this week debuted a fine jewelry line with the legendary Stephen Webster, who is also chairman of the House of Garrard. “I love the fact that he wears a lot of cool jewelry—I wanted to find out more about him [and when] he told me about his brand, Thames, I was intrigued,” says Webster. “Blondey is a bit of a legend in his 20 short years—he dropped out of school at age 13 to become a world-renowned skateboarder, then worked hard developing his skills as an artist and designer, finally, on top of all that, being the face for Palace and Thames.” The union was originally concocted at the Groucho Club over a few absinthes. “Whether we remember all of the details of the original conversation is still unknown,” jokes Webster, but the result is acutely cool: razor-blade signet rings, gobstopper citrines inspired by wide-screen TVs, a “Love nor Money” gold and black ceramic pendant.

And with that signature, mercurial allure of the skater boy, he’s now left London—not for Milan Fashion Week, as might be expected, but for Los Angeles. Watch out for his global rise.Read more at:formal dresses perth | cheap formal dresses

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