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PSFW Day 3: Textiles take us back to our roots

A look from House of Ittehad on Day 3. — Photo: Faisal Farooqui and his team at Dragonfly

This was because Day Three was reserved for textiles, and so with the absence of designers showing luxury pret (and celebs wearing it) the night's glam quotient didn't quite live up to the previous couple of nights.

The idea behind segregating voile from designer showcases is because they both have a different market segment and need. Furthermore, in a country like Pakistan where winter comes around for only a few months, voile becomes the popular fabric throughout the year.

Saad Ali, CEO of the Pakistan Fashion Design Council says, “Textile and fashion are synergic – most especially in Pakistan where fabric for S/S and A/W dominates women’s wardrobes. The eruption of designer-textile collaborations were in fact encouraged if not borne from these joint platforms, where both mill and designer had a chance to meet, interact and be a part of a similar experience. You now not only have collections for textiles by designers but entire mills being run creatively by fashion designers. You also see textile really shaping up in R&D and making a concerted effort to keep its proverbial finger on the trend pulse."

"To neglect such an important sector of the industry and the impact it has on fashion for the average person in Pakistan would be careless if anything — thus textile does very much have a place in Pakistan’s fashion week landscape, but not at all right next to a high end designer show,” he added.

The night kicked off with a fashion presentation by Gul Ahmed featuring their collection “A Flourishing Journey of Prints”. The collection was a range of flow-y and effortless silhouettes that resonate with Spring/Summer and were showcased on a variety of prints. The highlight of the collection was perhaps the pieces that could be taken out of the ensembles and paired individually.

Whereas the menswear is concerned, colourful jackets stood out though the collared shirts were nothing new. All in all, Gul Ahmed showcased an interesting collection that has the market to sell. Though to be honest, strictly comparing the brand to itself, we have seen better before.

After Gul Ahmed, Shubinak showcased their collection ‘Pakistan United’. The collection was ethnic-inspired with a strong boho-chic vibe. Earthy tones dominated. It drew inspiration from socio-environmental activism and made use of fabrics such as pure Pakistani cotton, organic cotton and recycled cotton bags with embedded jacquard reforestation theme patterns.

Hand embroidery, crocheting, applique work, ralli and stone carving could be seen in the collection in an attempt to showcase regional craft. The collection featured a number of cuts such as angrakha style tops, jackets; cropped, short and even long, printed pants and the likes.

All in all, the collection was a testament to Pakistan and if nothing else, the collection was spot-on coherent and very well-styled however, was also quiet safe.

Warda Prints showed the collection ‘Chromatic Ecstasy’ using patterns inspired by the medieval era that included Romanesque antiquity, Oriental artifacts and characteristic Persian Paisleys. The collection looked to present ‘contemporary chic’ and ‘classical eastern drapery’ but failed to work on the ramp in every aspect including the cuts, prints, color palette and even stitching. The range of ensembles incorporated frills with layers, even a print on print skirt that failed completely.

Unfortunately, the collection was quite disappointing and perhaps the weakest one on the ramp last night.

However, one outfit that worked and was styled well was a pair of beige pants with a blue top and a printed scarf tied around the waist like a sash with a cropped jacket on top.

Al-Karam was up next with their collection ‘Savoir Vivre’ inspired by tradition and modern styles. A selection of prints with ethnic and floral patterns were seen on the outfits based on lawn, chikan kari and jacquard fabrics. A lot of print on print along with whites were prevalent in the range. Whereas the embellishment is concerned laces and cutwork could be seen.

A piece that worked well was a fringe jacket that could be seen in a white on white ensemble:

The highlight of the collection was Mustafa Zahid of Roxen walked the ramp for the brand.

Harmony by Hangten went next. The thing that let us down most about Harmony was the fact that the menswear collection was something that is so traditional and safe that we have seen it in every household for decades and can be bought anywhere from your local market.

Furthermore, the womenswear collection used a number of striped prints paired with a gold sequined patti sometimes seen on the slits of a dress, or a waistline, or sleeves. It was even seen as a skirt! The thing is; fashion weeks are meant to present the coming trends for the season, not ones that are ‘been there and done that’ or what looks nice to the designer.

The finale of the night was House of Ittehad with the collection titled ‘The Summer Rouge’. Ittehad has been known to collaborate with designers on a regular bases for the design of their prints and this one was done by HSY — the King Couturier himself. It was inspired by different contemporary cultures and numerous ethnicities from all over the world. Floral and geometric prints could be seen along with bright summery hues and a twist of pastels and earthy tones. What worked were the following outfits, mostly because of their color schemes:

Some of the outfits worked while some didn’t. For example the hot print on the outfit above (R) has been around for perhaps a few years now.

The umbrellas used in the showcase were fabulous especially in terms of the meticulous detail they presented and kudos to the person/team who conceptualized and created them.

Day 3, after all had been said and done, was a bit slow but necessary owing its dedication to voile. Whether or not textile houses belong on fashion weeks is a question meant to be addressed separately. However, in this edition of PSFW, the Council has made some remarkably smart choices one of which was segregating the voile shows and dedicating a day to them. This way, only the relevant people attend the showcases giving a much needed break to the ones who are not interested in voile.

"It makes sense from a trade point of view to have separate shows for separate types of fashion, with each own catering to their distinct audience," says Saad Ali. "Even specific media is distinct for textile, focusing more on the trade and business stories rather than only the fashion angle."

The last day of the fashion week is tonight featuring a high-street segment with House of Arsalan Iqbal, Erum Khan and Chinyere. While the designer line-up for luxury/pret are Sana Safinaz, Republic by Omar Farooq, Syeda Amera, Huma & Amir Adnan, Sania Maskatiya and HSY.Read more

05:20 Publié dans diet | Lien permanent | Commentaires (0)


Pakistan Fashion Week promotes country’s talent

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A showcase for the booming Pakistan fashion industry, the eighth Pakistan Fashion Design Council Sunsilk Fashion Week (PSFW), will feature eight high-street brands, 16 luxury/pret designers, six textile brands and four emerging designers.

The four-day fashion event, running April 18-21, has three distinct platforms: Day one will be dedicated to showcases by luxury/pret designers, while day two and four will start with early evening high-street brand shows, followed by late evening luxury/pret shows. The third day will feature platform creations by textile houses to highlight Pakistan’s textile prowess and high-street fashion, which are of significance to national and international fashion markets.

Saad Ali, CEO of the Pakistan Fashion Design Council, the organising body of the fashion gala, says he is excited to further their “commitment to holistic fashion in Pakistan” with this edition.

“All participating brands are Pakistani. We are also giving three dedicated platforms and categories within PSFW to three distinct fashion tiers: high-street brands, textile mills and both mainstream/emerging luxury/pret designers,” he said.

“Ultimately, our vision is the promotion of the business of fashion in Pakistan, which is why we have worked hard to include, project and retail these three distinct categories,” he added.

The event began on Saturday with Fahad Hussayn’s range Democrats Midsummer 2015, an effort to represent the freedom to dress as one desires.

From adding sheer fabric to some of the designs to using sleeveless tops, short dresses and dramatically printed skirts, the designer, adept in bridal couture, presented a range of separates in design variations for the festive season.

Some of the high points included five standalone prints from the Fahad Hussayn Print Museum in silk and chiffon. It also featured four luxury lawn editions with exquisite textures, floral designs derived from the Renaissance aesthetics and 16th century French garden layouts.

There were also five exclusive novelty editions in signature Fahad Hussayn hand embroidered couture.

The collection featured Hussayn’s signature drapes, embroidered surfaces, statement accessories and exclusive embroideries.

The Faisalabad-born designer, who turned 30 on Saturday, received birthday wishes from fans when he took the final bow after the show.

Other designers showcasing at the event are HSY, Huma & Amir Adnan, Misha Lakhani, Muse, Nickie Nina, Nida Azwer Atelier, Republic by Omar Farooq, Saira*Shakira, Sana Safinaz, Sania Maskatiya, Teena by Hina Butt, Zara Shahjahan and Zonia Anwaar.

The PFDC will also introduce debut solo ramp showcases for designers Natasha Kamal and Syeda Amera with their luxury/pret collections, along with a focus on young names, who will present their creations under the Bank Alfalah Emerging Talent Showcase.

The high-street shows will feature Hassan Riaz, BeechTree, Chinyere, Erum Khan, Generation, House of Arsalan Iqbal, Rayya Gilani and Shirin Hassan, highlighting affordable ready-to-wear apparel. The textile day will feature shows by Alkaram Studio, Gul Ahmad, Harmony, House of Ittehad, Shubinak and Warda Prints.

The overall attempt is to “benefit the very trade and business of fashion”, says Sehyr Saigol, PFDC chairperson.

“With the 12th iteration of our critically acclaimed fashion weeks, the PFDC is always working to streamline our pret-a-porter platform to make the PSFW experience more beneficial for all stakeholders in terms of show experience, exposure and, ultimately, retail value. To that end, each year we look inward to find the best possible formats and categories,” she said.

When it comes to buyers, the forthcoming fashion week will focus more on “strengthening the capacity building and operational efficiency of the Pakistani retail fashion industry”.

“As in past fashion weeks, we focus on national stockists, regional buyers and local clientele. However, it is important to state that at this burgeoning period of fashion in Pakistan, our immediate focus is to be introspective and to first strengthen the capacity building and operational efficiency of the Pakistani retail fashion industry and instil seasonal collection discipline before reaching out again to international buyers,” Ali said.Read more here:formal dress shops

05:23 Publié dans fashion | Lien permanent | Commentaires (0)


Caspian fashion week due in Russian Astrakhan

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The Caspian fashion week will be held for the first time in the South Russian and Caspian area on April 20-27.

The international fashion week is a professional event in the fashion world which aims to develop cooperation in between Russian regions, as well as the Caspian and CIS countries. The show also is set to attract more tourists to the Russian Astrakhan region.

The Caspian fashion week stands as a platform for many designers as all can exhibit their latest designs, collections and exchange professional experience, education and potential training opportunities.

The organizers hope the event will help boost trade and lead to the signature of several lucrative contracts in between designers, manufacturers and sellers. They hope it will become a driver for development in the regional market.

Many famous fashion bloggers, designers from various Russian cities, as well as Azerbaijan, Georgia, Kazakhstan, Turkmenistan, Germany and Armenia are waiting with anticipation to attend the event. Mercedes-Benz Fashion Week Russia, Moscow Fashion Week and European Fashion Show designers are also expected to attend.

About 30 men, women and kid’s fashion shows will be included in the event’s program.

Alongside several interesting events including master classes, and round tables, the organizers have also prepared show rooms for their guests, where they will have a chance to try on or buy designers’ clothes and accessories. In addition guests will get the opportunity to relax in beauty salons as well as get acquainted with the program of Berlin Fashion Film Festival.

All the shows will be held from 6:00pm to 9:00pm on April 22-26 in the Astrakhan Kremlin.

The business and training programs will be held in the Grand Hotel and at the media room “Kaspiy” publishing house.

The event is jointly organized by Economic Development Ministry, Agency for Youth Affairs, Agency for Press and Mass Communications, Culture and Tourism Ministry, the Government of Astrakhan oblast and Astrakhan City Administration.Read more here:formal dresses online australia

05:05 Publié dans fashion | Lien permanent | Commentaires (0)