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19/09/2017

GTBank Fashion Weekend to showcase Africa’s finest to the world

GTBank Fashion Weekend 2017 | TheCable.ng
(Photo:unique formal dresses)

The GTBank Fashion weekend is a free business platform that was created by GTB, as part of its efforts to showcase the best of Africa’s fashion to a global audience whilst promoting the enterprise of the continent’s growing fashion industry.

The two-day event will treat attendees to an enthralling journey across a wide variety of Africa’s finest styles and trends whilst offering small businesses in the Nigerian fashion industry a free and vibrant platform to connect with a wider segment of their consumers as well as experts in their industry.

This year’s edition of the fashion master classes will feature global experts in fashion, photography, and arts.

Small businesses will have the opportunity to showcase their products while this year’s edition will include a crafts market featuring indigenous fabric and accessories.

Each day of the event will close with a series of epic runway shows featuring Africa’s finest designers and renowned international designers.

Segun Agbaje, managing director of GTB, said the event is an “initiative that is unlocking growth opportunities for small businesses and putting African fashion on a global pedestal.

“The 2017 GTBank Fashion Weekend will not only give visibility to the amazing talents and entrepreneurial drive of our people at home, it will also connect them with fashion leaders abroad, in order to build local capacity and expertise across the entire Fashion Value Chain.”Read more at:cheap formal dresses

06:18 Publié dans fashion | Lien permanent | Commentaires (0)

15/09/2017

What the Fashion Industry Gets Wrong About Moms

With Fashion Week in full force and all the beautiful people out strutting the streets, it's a nice reminder that the fashion industry continues to get moms all wrong. From styles to affordability and general disdain for motherhood, I can't help but feel that fashion is leaving a large part of the population out.

Tube tops — a term which, along with low-rise jeans and butterfly clips, I honestly thought I'd never have to think about again — have made a splash in the Ralph Lauren show. These barely there shirts were a favorite of mine in high school, but as a 33-year-old, there's no way I can tolerate having to adjust my outfit constantly while chasing after a 2-year-old.

Besides the attire featured in a runway show, most stores' options are clearly borrowing from motherhood culture while not making it acceptable for moms to participate. Take, for example, the dreaded mom jean.

The one-time laughable pant has had a resurgence in the last few years and continues to be au courant for teenagers and other flat-stomached individuals. It's OK for models to look schlubby, but not a mom.

Yet, even though I'm thin, there is no way you'd catch me in the dreaded mom jean, even if the name suggests they're for me. My pooch, small but present, would immediately turn this supposed fashion do into a fashion don't.

Crop tops, complex straps, and other overly complicated styles are not designed for chasing after babies and toddlers. Is it too much to expect clothes to be stylish and accommodating to an active lifestyle without having to resort to activewear?

Besides the overwhelming designs, the affordability issue is still a problem. As much as I'd love to just waltz into Urban Outfitters for some seriously cheap fashion candy, as an older millennial, it feels a little ridiculous for me to still shop there. When the sales clerk starts referring to you as "ma'am," it's time to shop elsewhere.

Caught somewhere between Forever 21 and Chicos, the options for quality and relatively inexpensive clothing are limited. Moms would probably be willing to spend more money if there were more places to buy functional clothes they actually liked.

But, of course, simply having a place to spend money and styles that are good for moms aren't the only hiccups when thinking about fashion as a parent. The largest challenge is time, of which there is a limited amount.

Whether a mom works from home, goes to an office, or is a stay-at-home mom, they are strapped for time. Any free time is usually channeled into errands, exercise, or chores, not into shopping for themselves. Part of the reason Target's clothing line is so successful is because it's an easy one-stop shop.

Stores need to do a better job of catering to mothers. Waiting areas for kids would be great, but at the very least it would be nice to take my child into a store and not have to worry about getting 1,000 dirty looks if my son says something slightly loud.

I hate that my sense of style has gone the way of basic, but with limited time, resources, and styles to choose from, what else is there? I'll keep my tried and true staples, even if they're not the most stylish. After all, no one expects anything from a mom.Read more at:formal dresses | formal dresses adelaide

05:28 Publié dans fashion | Lien permanent | Commentaires (0)

13/09/2017

From fashion, women’s apparel on rent to designer wear in plus sizes and more

Sabena Puri, co-founder, Stage3

Wearing designer clothes that don’t empty out your bank account is perhaps the dream of many a youngster, especially during festival times or the wedding season. Stage3, a Delhi-based startup, makes that possible with its line of designer wear that it rents out for three to six days. Not just that, it also offers customers style recommendations based on their body measurements, personal style and the occasion for which the garment is required. Recently, Stage3 started offering designer apparel on rent for plus-sized women, making available clothes for above size 18, a segment that is seeing increasing demand.

“We are creating an ecosystem of designers, stylists, logistics partners and customer support professionals that are leveraging technology to deliver personalised fashion experiences that can be rented. Through Stage3, the modern Indian woman can own for an evening, a look that is best suited to her so that she feels hip, glamorous, and confident,” says Sabena Puri, co-founder and CEO, Stage3. Puri, along with fashion designer Rina Dhaka and former CEO of Buttons and Threads, Sanchit Baweja, founded the online fashion technology start-up in 2015.

The fashion technology portal has two business models—rentals and sales. For rentals, it sources the latest inventory directly from designers. For sales, it has a peer-to-peer marketplace model, where it curates designer-wear from people’s closets and takes a commission on the sale. It also curates and sells excess inventory sourced directly from the designers’ factories.

Stage3 purchases inventories at a 40-50% discount on MRP. It then rents these at one-tenth the cost. Before dispatching a product, it dry-cleans and puts it through a rigorous inspection process and alters it to the guest’s size. “Price points for rentals start at `500 and go up to `10,000. For outright purchases, the price is `2,500 onwards,” says Puri. The current value of merchandise rented is about `1.5 crore per month.

Puri says that the clothing rental market in India is worth $4-5 billion. The start-up recently ventured into the rental space for men by launching a men’s collection at the portal called ‘Waris’. It delivers to Delhi NCR, Mumbai, Chandigarh, Bangalore, Hyderabad, Kolkata, Pune, Jaipur, Lucknow, Nagpur, Ahmedabad, Ludhiana, Indore, Surat, Dehradun and Chennai. It plans to make its services available in six to eight more cities.

Stage3 has been using technology to understand its customers’ needs better. “Technology is crucial to our line of business, both in reference to our inventory and customers. Our buying decisions are made on the basis of precise data that includes which designers, colours and silhouettes are preferred by our customers,” says Puri. “Then we have customer-data that showcases their preferred styles and silhouettes. These data points make it easier for us to personalise the shopping experience for them.”

Stage3 raised seed funding in December 2015. Nisha Kumar, ex-CFO of Rent the Runway and AOL/Time Warner Inc, Puneet Dalmia, MD of Dalmia Cement and Balaji Prabhakar, professor of computer science at Stanford University and chief scientist at Urban Engines were among the key investors.

The online apparel rental segment has seen the entry of several players in the last two years. Among them are FlyRobe, LibeRent, Envoged, Zapyle, Blinge, Rent It Bae even as Klozee closed down in 2016. Earlier, Spoyl, an online marketplace for pre-owned apparel, had acquired rival Revamp My Closet.Read more at:formal dresses | evening dresses

09:11 Publié dans fashion | Lien permanent | Commentaires (0)