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Pakistan Fashion Week promotes country’s talent

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A showcase for the booming Pakistan fashion industry, the eighth Pakistan Fashion Design Council Sunsilk Fashion Week (PSFW), will feature eight high-street brands, 16 luxury/pret designers, six textile brands and four emerging designers.

The four-day fashion event, running April 18-21, has three distinct platforms: Day one will be dedicated to showcases by luxury/pret designers, while day two and four will start with early evening high-street brand shows, followed by late evening luxury/pret shows. The third day will feature platform creations by textile houses to highlight Pakistan’s textile prowess and high-street fashion, which are of significance to national and international fashion markets.

Saad Ali, CEO of the Pakistan Fashion Design Council, the organising body of the fashion gala, says he is excited to further their “commitment to holistic fashion in Pakistan” with this edition.

“All participating brands are Pakistani. We are also giving three dedicated platforms and categories within PSFW to three distinct fashion tiers: high-street brands, textile mills and both mainstream/emerging luxury/pret designers,” he said.

“Ultimately, our vision is the promotion of the business of fashion in Pakistan, which is why we have worked hard to include, project and retail these three distinct categories,” he added.

The event began on Saturday with Fahad Hussayn’s range Democrats Midsummer 2015, an effort to represent the freedom to dress as one desires.

From adding sheer fabric to some of the designs to using sleeveless tops, short dresses and dramatically printed skirts, the designer, adept in bridal couture, presented a range of separates in design variations for the festive season.

Some of the high points included five standalone prints from the Fahad Hussayn Print Museum in silk and chiffon. It also featured four luxury lawn editions with exquisite textures, floral designs derived from the Renaissance aesthetics and 16th century French garden layouts.

There were also five exclusive novelty editions in signature Fahad Hussayn hand embroidered couture.

The collection featured Hussayn’s signature drapes, embroidered surfaces, statement accessories and exclusive embroideries.

The Faisalabad-born designer, who turned 30 on Saturday, received birthday wishes from fans when he took the final bow after the show.

Other designers showcasing at the event are HSY, Huma & Amir Adnan, Misha Lakhani, Muse, Nickie Nina, Nida Azwer Atelier, Republic by Omar Farooq, Saira*Shakira, Sana Safinaz, Sania Maskatiya, Teena by Hina Butt, Zara Shahjahan and Zonia Anwaar.

The PFDC will also introduce debut solo ramp showcases for designers Natasha Kamal and Syeda Amera with their luxury/pret collections, along with a focus on young names, who will present their creations under the Bank Alfalah Emerging Talent Showcase.

The high-street shows will feature Hassan Riaz, BeechTree, Chinyere, Erum Khan, Generation, House of Arsalan Iqbal, Rayya Gilani and Shirin Hassan, highlighting affordable ready-to-wear apparel. The textile day will feature shows by Alkaram Studio, Gul Ahmad, Harmony, House of Ittehad, Shubinak and Warda Prints.

The overall attempt is to “benefit the very trade and business of fashion”, says Sehyr Saigol, PFDC chairperson.

“With the 12th iteration of our critically acclaimed fashion weeks, the PFDC is always working to streamline our pret-a-porter platform to make the PSFW experience more beneficial for all stakeholders in terms of show experience, exposure and, ultimately, retail value. To that end, each year we look inward to find the best possible formats and categories,” she said.

When it comes to buyers, the forthcoming fashion week will focus more on “strengthening the capacity building and operational efficiency of the Pakistani retail fashion industry”.

“As in past fashion weeks, we focus on national stockists, regional buyers and local clientele. However, it is important to state that at this burgeoning period of fashion in Pakistan, our immediate focus is to be introspective and to first strengthen the capacity building and operational efficiency of the Pakistani retail fashion industry and instil seasonal collection discipline before reaching out again to international buyers,” Ali said.Read more here:formal dress shops

05:23 Publié dans fashion | Lien permanent | Commentaires (0)


Caspian fashion week due in Russian Astrakhan

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The Caspian fashion week will be held for the first time in the South Russian and Caspian area on April 20-27.

The international fashion week is a professional event in the fashion world which aims to develop cooperation in between Russian regions, as well as the Caspian and CIS countries. The show also is set to attract more tourists to the Russian Astrakhan region.

The Caspian fashion week stands as a platform for many designers as all can exhibit their latest designs, collections and exchange professional experience, education and potential training opportunities.

The organizers hope the event will help boost trade and lead to the signature of several lucrative contracts in between designers, manufacturers and sellers. They hope it will become a driver for development in the regional market.

Many famous fashion bloggers, designers from various Russian cities, as well as Azerbaijan, Georgia, Kazakhstan, Turkmenistan, Germany and Armenia are waiting with anticipation to attend the event. Mercedes-Benz Fashion Week Russia, Moscow Fashion Week and European Fashion Show designers are also expected to attend.

About 30 men, women and kid’s fashion shows will be included in the event’s program.

Alongside several interesting events including master classes, and round tables, the organizers have also prepared show rooms for their guests, where they will have a chance to try on or buy designers’ clothes and accessories. In addition guests will get the opportunity to relax in beauty salons as well as get acquainted with the program of Berlin Fashion Film Festival.

All the shows will be held from 6:00pm to 9:00pm on April 22-26 in the Astrakhan Kremlin.

The business and training programs will be held in the Grand Hotel and at the media room “Kaspiy” publishing house.

The event is jointly organized by Economic Development Ministry, Agency for Youth Affairs, Agency for Press and Mass Communications, Culture and Tourism Ministry, the Government of Astrakhan oblast and Astrakhan City Administration.Read more here:formal dresses online australia

05:05 Publié dans fashion | Lien permanent | Commentaires (0)



The Fashion School at Kent State University is currently accepting applications for the Summer Fashion School Academy, a one-week program that introduces high school students to key areas in fashion design and merchandising.

"The Fashion School Academy will allow creative, motivated teens to explore their passion for fashion in a pre-college, summer residence program," said academy coordinator Marji Wachowiak. "Our mission is to inspire creative and resourceful fashion leaders."

The Summer Fashion School Academy is intended for students ages 16 to 18 who have completed their sophomore year of high school and are interested in exploring careers in the $4 billion fashion industry. The 2015 academy session will take place June 14 through 20, with applications and payment due May 17. The camp is all-inclusive and includes six nights in a Kent State residence hall, all meals, supplies and materials.

The program offers a carefully curated series of lessons and activities that approach fashion from multiple angles, examining both the design and business aspects. Students will work individually and in teams to complete a variety of creative projects, including creating a finished garment from an original design, using the digitally equipped TechStyleLAB to design an accessory and producing a cumulative fashion show at the end of the week.

"The Summer Fashion School Academy will be a unique opportunity for teens interested in fashion careers to explore the underlying mechanisms and processes of the fashion world," Wachowiak said. "Furthermore, the academy offers students a true preview of the college experience, preparing teens for the expectations, rigors and opportunities of college life."Read more here:red cocktail dress | princess formal dresses

05:23 Publié dans fashion | Lien permanent | Commentaires (0)