A recent example of the power that a social media campaign holds in creating an impact flashes in the results of a survey in Rajasthan that found a 40 per cent sales dip of Chinese products.
The campaign began after the Uri attack, with people appealing for the boycott, considering China's problems with India's stand on Pakistan-based terrorist Mazood Azhar.
The results of the campaign can be seen, with an approximate decline of 30-40 per cent in the sales of Chinese lights, 10-15 per cent in electronic products and two per cent on mobile phones.
Though the campaign seems to be moving into the wrong paths, considering the fact that India, going by the data available on the website of the department of commerce, stands in no position to gain anything from such a boycott, accounting the fact that India imports the highest value of goods from China, with China contributing to over 16 per cent of India's total import.
India for now is heavily dependent on Chinese products and such hindrances to this trade relation might go against India. With shopkeepers comparatively keeping less Chinese products stock this year, whatever the consequences be, for India in the long term, the campaign, for now is achieving its purpose.
Diwali is just a few days away. Amid all the happiness and celebrations do not forget to celebrate an eco-friendly festival. There are certain ways Diwali can be celebrated in an eco-friendly manner. One can make rangolis with flowers, or can use flour and also rice products. Rangolis came into existence not only to beautify our houses but as a way of sharing food with insects and birds. Use products that are bio degradable. Avoid using those colours that are chemically dyed. Instead use coffee powder, turmeric or kumkum. There is a pair of 3D glasses that makes every light around appear like an explosion when worn. Environmentalists call it 3D patakas. They are both pollution- and noise-free. There is another electric firecracker that produces the sound of bursting crackers, but does not explode. It can be used repeatedly. Diwali also means giving gifts and sweets. To keep it environment safe, please do not use plastic wrapping. Instead use newspapers or any paper wrapping. Also paper bags are a great idea.
Diwali is the time when people buy sweets and new clothes, decorate homes or light diyas. However, for homeless people, who live either in porta cabins or homeshelters, this festival is just another day. Some of the homeshelters do celebrate with lights and Lakshmi puja. For these homeless, instead of Lakshmi, some NGOs come with lots of sweets and new clothes. This is how they celebrate the grandest festival of the country. As per our tradition, we always clean our houses before Diwali. We give our house a new look with a fresh coat of paint, curtains and new décor. We replace the old with the new. This Diwali make sure to give away what you do not use anymore to someone who can actually use it. There are many NGOs, who are doing a great job with used items, which they send to someone in need. By giving away it is said one makes space for the Universe to bring something new.
As Diwali turns up right around the corner, gifting induced panic attacks will be a common feature. To ease and increase your gifting option, India's first and one of the largest beer chains, The Beer Café is here to cheer. An endeavour to add an edge to your "beering" experience and create a culture around good beer and good conversations, the Beerosphere is a lexicon in itself. Gifts, include Playing Cards (Deck), Bottle Caps Collector, Beer Sealed, The Sonic Beer Foamer and Spin Chill. All products are available on http://www.beerosphere.com.
Another leading e-commerce website, Funcart.in, has come up with a number of interesting gifts on offer. Gift your special ones some stylish and creative cushion covers and wine boxes. A cushion cover is a useful gift available in a variety of designs in printed as well as written quotes on them such as Owl cushion cover, Love Dream Hope cushion cover, quirk up doodle cushion cover among others. Wine boxes will be an exclusive gift for that friend who is either a wine lover or loves something creative. Wine boxes with designs of Eiffel tower, colourful butterfly, time to drink up and vintage travel stamps are available on Funcart.in. The products are priced at Rs 449 and Rs 549 respectively.
Cornitos also launched the new range of designed gifts packs perfect for the occasion. Cornitos bring fusion gift pack and stand up pouches for the festival of lights. Packs are attractively designed and are an ideal gift for family and friends. Fusion Gift packs come with four exotic flavours of Nacho Crisps to spice up the festive season. The fusion pack has salsa dip 4-in-1 combo, which compliments four Exotic Nacho Crisp packs. Fusion Pack is attractive adorned with Gold Leafing. One can also make this festive season brighter and happier by gifting a Four Seasons Gourmet Hamper! From delectable delights like homemade truffles, cookies, macaroons and cakes, to gourmet essentials like Pâté, wine and champagne -- the festive selections are hand-picked to add a sparkle to your celebrations.
Bored of eating regular food? Take a break and savour the menu at Hang Out! Come out with your family and friends and enjoy new dinner buffet menu at Rs 499 plus taxes every Friday and Saturday along with amusing rides and exciting games. Relish your days at Hang Out Cyber Hub in style with Chef's Daily Special, signature drinks like Gamers Fix, Gin Soaked Jungle , Wild Fire and many more. With Diwali and Wedding Season round the corner, the City is all geared up for Festivities. Stellar (located in Ashok Hotel, Chanakyapuri) too is ringing in the Festive mood by adding exotic mouth new dishes to its Menu. Stellar loves to pamper the taste buds of Delhiites and keeps introducing new more flavours and taste for the Pan Asian Food Lovers. A must try for the Foodies include the following additions: Whole Crab Wok Fried with butter and black pepper ( fresh Crabs tossed in a wok with spicy hot crushed black pepper), Roasted aromatic duck accompanied with fresh pancakes and leeks and american cucumber (Golden crusted roasted duck served with pan cakes, green and hoisin sauce) and Chef Special Jeed Sea food soup (spinach puree with prawn and fish, egg yolk, chopped garlic and green chillies).
Families get together, friends meet up, there's a lot to catch up on and one wants to look one's best on Diwali. Gone are the days when only celebrities could afford a stylist. With elanstreet, anyone can dress in a charming and fashionable manner. Luxurious as these services may be, a personal stylist can be of help to anyone who wants to present their best selves to the world.
One wouldn't want to present oneself as just ordinary on this joyous season. A lot of time and energy is consumed when one goes festive shopping. It often happens with us, the clothes that looked good on the dummy do not suit us, or vice versa.
Similarly, Olio launched its very first festive story Sitara. Inspired by the victory of light over darkness, Sitara is a bright celebratory collection. Keeping comfort in mind, the brand has designed easy separates that onr can mix and match and style up or down -- to wear to a Diwali party.
Silhouettes range from traditional Indian anarkali, angrakha and kaftan to more contemporary, clean cuts including boxy cropped top blouses, cropped skirts, and easy voluminous dresses. Colours are rich and bright with metallic hues including burnt ochre, spring lime, Turkey red, metallic grey, and dotted dull gold brocade.
Sitara also has a range of fabric jewellery in simple geometric shapes with pom-pom details that brighten up any outfit. And for fun (and keeping with the Diwali spirit) there's a deck of minimal playing cards designed in-house. The price range is between Rs 600 and Rs 7,900.
Men may brace the festive season with trendy fashion wear at attractive prices with exhilarating offers at the Numero UNO new festive collection. Back to college style statement or just refreshing one's wardrobe, elevate the fashion meter with an elaborate assortment of merchandise from jeans to t-shirts and accessories, for that perfect new look.
The collection line is heavily dominated by a wide range of graphic t-shirts, sweaters, trousers, denims, shirts in a medley of colours. Shirt range has been added through innovative take on minimalistic motifs incorporated through prints and contrast sleeves theme. Also different colours and shades in a variety of fabrics like Linen excel, Chambray dobby, Printed satin, Tencel and Viscose blends; makes it a must-have for the season.
Another leading brand, MadSam TinZin, has put forth a collection line with relaxed and versatile silhouettes, ideal for the season. The festive collection is a mélange of laser cut designs that are enhanced by intricate embroideries and playful use of transparency, breathing new life into traditional grace. With a keen eye for inspiration drawn from the simplest of natural forms to the most complex motifs, the collection unabashedly celebrates life, beauty and human emotions at its purest.
"Made in India", is the slogan this Diwali at Filme Fashion, a unique multi-designer fashion and lifestyle store for the budding designers. Filme Fashion offers a plethora of beautiful creations designed by its bunch of talented budding designers. From a quirky desk organiser to a beautiful packaging box, from a traditional anarkali suit to an Indo-western drape suit and a completely chic modern evening dress, and from a traditional meenakari navratan necklace to very modern pearl neck piece, everything is made with great passion, style and made in India.Read more at:plus size evening wear
This young designer’s journey from Malhausi (a village near Kanpur) to Milan, to taking the glitzy ramps of the world by storm and touching many villages on the way, is no less than a success story. Rahul Mishra graduated in science from Kanpur University, before he moved to Delhi, unwilling to give in to his father’s wishes to become a doctor or an engineer.
What was meant to be a three-year apparel design and merchandising course kept him in college for six, as he attended all classes — filmmaking, furniture and animation, among others. “I utilised my time well. There was so much to learn, I didn’t want to leave the campus!” Rahul laughs.
National Institute of Design (NID) was his launch-pad for the debut at the ‘genNEXT’ show at Mumbai Fashion Week in 2006. He had created a collection made from Kerala handloom fabric, all of which could be worn inside out. When Sabyasachi Mukherjee called it a “dream debut” and the entire industry started taking notice, Rahul was all about learning from his mistakes. “It was surreal. I was still in college and couldn’t handle the production properly. Difficulties were only opportunities to learn from.”
He places a lot of value on trends and stresses its’ importance for both designers and shoppers. “Fashion is synonymous with trends, and they don’t just come out of thin air. They come from political and social issues like climate change and biodiversity. As a designer, you should try to find trends from the times,” opines Rahul, whose latest collection, Monsoon Diaries, draws inspiration from the rains.
We ask this runway regular for his opinion on celebrities walking the ramp. “It works for certain designers but not for us. Fashion needs to have its own strength and the collection should talk, not the celebrity. It negates the point when the only thing people want to know is ‘who is the showstopper’,”
Like others of his time, including Aneeth Arora and Madhu Jain, Mishra lends his support to the craftsmen. There are about 500-600 families that are dependent on each of his collection. “Fashion cannot be in isolation from the craft and textile industry. The craft and textile industries contribute to 12% of the Indian GDP. It’s also the largest exported commodity. We are too focused on showstoppers and the real sense of fashion needs to come in,” he says.
The designer’s go-to style is comfy sneakers, denims and shirts, and has a dream to employ one million people with social benefits, 10 years from now. Mishra also has the prestigious Woolmark Prize under his belt, which he won in 2014. He says that there is no typical Rahul Mishra woman. “A woman who wears my label doesn’t want a compliment on her outfit, but on how she looks. My ideology isn’t to create costumes or give you a new personality, but add to yours.”
‘Monsoon Diaries’ available at Evoluzione from today
Mishra is all about taking it slow and investing in pieces that stay in your wardrobe longer. It’s also about making a judgement call and moving towards brands with better social practices. “What people have written about cotton fabric may not be true. Sometimes, a polyester T-shirt might be more eco-friendly. If you need 1,000 litres of water for one cotton T-shirt, so you have to go for the lesser evil,” he says.Read more at:evening dresses online
When retirement plans unavoidably shifted, Green Valley business owner Nancy Lambert took a leap that's paid off, although she's eager for the November election to be over and the economy to stabilize.
Seven years ago, Lambert was happily employed as a technical clothing designer in Tucson, a job from which she planned to retire in 2012. When the company was unexpectedly sold in 2009, she was out of a job. She found work freelancing, even though it meant traveling to Phoenix three days a week from Green Valley.
But it provided enough income to buy the equipment she needed to start a business making and selling fabric coasters. Soon she diversified into neck-coolers, kitchen aprons and hot/cold packs, sales from which provided more machines.
Eventually she was sewing for others out of her garage, and launched Arizona Apparel Manufacturing in 2010.
Lambert soon signed on her first customer, clothing designer Ruby Sanders, formerly of Tubac and now of Green Valley. Sanders' Ruby Jane line, a higher-end clothing collection, is now assembled at Arizona Apparel, which moved to commercial space in a quiet corner of Green Valley's Ward Lane after Lambert realized she needed more room.
Since then, Lambert, 66, has developed contracts to manufacture other women's clothing, commercial embroidery, and her largest client, Dirty Girl Gaiters ankle protectors for recreationalists.
Her five employees and two contract staff who work from home produce 1,500 pairs a month. The gaiters were founded by fashion-conscious marathoner Xy Weiss of California in 2004.
Building a business is tough enough, but Lambert has also had to worry about the economy this year. Blame it on the election, she says, which has been “horrendously bad” for business.
“Everybody's hanging on to everything because they don't know what's coming.”
She said it's not unusual to feel a slack in business, but that's often not until December or January.
“But this year it was in mid-September.”
She expects to see an upsurge soon in embroidery orders, as is typical before the holidays.
With the gaiters, Dirty Girl determines what patterns and colors of four-way stretch Spandex will be produced; Lambert's staff cut, assemble and ship the gaiters to customers worldwide.
The product is a hit with joggers, cyclists, hikers and others, shielding them from dirt, brush, rocks and the like. Reflective versions also make good safety wear, increasing user visibility at night.
Every six months, another 36 rolls of fabric arrive in Green Valley with new patterns. Popular themes include skulls, swirls and food items, with the widest-sought color, black. Metallics and neons are also hot.
With her own business, “The biggest challenge has been finding competent help,” she said. “Sewing is not something many people do anymore.”
Despite the recent economic downturn, she sees signs the apparel industry is “definitely” returning to the U.S. after years of being farmed out to foreign countries, where labor costs are rising and quality can be inconsistent. She's getting more calls all the time from people wanting American-made products and is gratified to be part of that movement. Old Glory hangs in the shop, and it's motto is “Keeping it Made in America.”
Starting her own business was fun but scary. The move to Green Valley helped by sparing some commuter expenses, Tucson taxes, and she likes it here.
“No matter how much you prepare, there are still a lot of unknowns,” Lambert said. “It's been extremely exciting with the roller coaster market.”