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Return Engagement


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When your brand is based on “being cool”, such as the Jamaican brand is, it is critical to brand maintenance that you are putting out quality content, no matter your sector. This is especially true if you are inviting the international press. Thankfully, few foreign press members were there to witness the disaster site that was last week's CFW. Where to begin? Not every designer was CFW-worthy perhaps? The horribly cut clothes or the incoherent collections? Was it the hours that patrons were kept waiting? Should Biggy's collection have been edited? Ought he to have closed? Perhaps it was the fact that people got robbed on their way back to their cars. At least that part we might be able to market as an “authentic cultural experience”.

Before we go much further, there were exceptions. The Vessel by Lois Samuels was exceptional. Jewellery designer Matthew Harris for Mateo New York sparkled. Trinbagonian designer Meiling Esau's line Meiling brought high-quality Caribbean wears. drennaLUNA and Rogue by Jeneil Williams were promising. But the question is: will these designers ever come back after such a disorganised and unprofessional event? We applaud the organisers that someone is attempting to put an event like this together, but perhaps it is time to take this design back to the drawing board.

The potential of a Caribbean Fashion Week is a no-brainer. Any fashion editor who gets an invitation to go to Jamaica is going to want to say YES. The name Jamaica sells itself, and yet we are selling ourselves short. We could have the international best of the best, the influencers, the businessmen, the industry experts at our door.

Through fashion week we could be developing a sector of the tourism industry that attracts a different set. We could be attracting the kind of creative individuals who would come to exchange ideas and take the fashion narrative to a higher level. We could have them exposing our designers and our models while in turn we could be showcasing our beautiful country to them. We could be harvesting their dollars as well as their ideas. Instead, we have terrible hemlines and robbery.

Let's be clear — the multibillion-dollar fashion industry isn't frou-frou. The clothes you might mock as silly fashion both reflect and dictate culture while simultaneously managing to employ millions of people worldwide. Fashion is a cash crop that we should be investing in. Playing on our “cool” brand we could be further developing ourselves as the epicentre of culture and style, while attracting tourist dollars and foreign investment in the process. But the spine of any fashion industry is a worthwhile fashion week. And we need one that worthily depicts the innate style that Jamaicans are genetically imprinted with.

Truly, why wouldn't Jamaica want to put itself at the forefront of the premier culture-creating, income-earning industry? The current state of CFW is not only letting this slip through the cracks, but it is also mortifying the brand of Jamaica. It's time to send this piece to a tailor and demand a better fit.Read more at:formal dresses brisbane


04:01 Publié dans fashion | Lien permanent | Commentaires (0)


Fashion tours in vogue in New York City


Joline Mujica, Head of Trends & Tours, WindowsWear, talks about the emerging trend of Fashion Tourism and how more and more fashion aficionados are coming forward to relish this unique experience.

Fashion Tourism entails people travelling to and staying in places outside their usual environment to enjoy, explore, experiment and possibly consume fashion. This trend is gradually gaining popularity as a sought after niche in the tourism segment. Cities like New York, Paris or London cater to new tastes in garments, shoes, bags, accessories, shopping and give fashion enthusiasts an opportunity to savour the experience of a destination’s culture that is reflected through creativity, art and innovation.

According to Joline Mujica, Head of Trends & Tours, WindowsWear, “Fashion tours have become more popular in the same degree that fashion has become more mainstream. The luxury market is no longer for the wealthy so the demands on the industry to shift and adjust have only piqued more interest for the average traveler to invest their time in learning about fashion.”

“The WindowsWear Fashion Window Walking Tour is a great way to do exactly that. 60 million people travel to New York City every year. Alongside Paris, we are the largest global fashion capital in the world so the room for growth is huge. For the past few seasons designers have adopted a direct to store runway trend which can result in a seamless combination of speed, mobility, and accessible pricing for the consumer”, she adds.

Takers for fashion tours from India

India is the second largest producer of silk after China and third largest producer of cotton. With such a background and surplus, it's only natural that fashion would be of cultural interest and no other city delivers the world’s best designers in such close proximity as New York.

New York as a fashion capital of the world

Fashion is one of the world’s most important industries driving a significant part of the global economy. In 2016 the fashion industry reached $2.4 Trillion in total value. If it were ranked alongside individual countries GDP the Fashion industry would represent the 7th largest economy. Steadfast cities like Paris, London, Milan, New York, will always be meccas for the fashion industry but more and more we're seeing emerging markets in Tokyo, Madrid, Berlin, and Dubai which is very exciting!Read more at:evening gowns | bridesmaid dresses online


03:54 Publié dans fashion | Lien permanent | Commentaires (0)


Dare to bare for summer’s hottest Bardot look


Striped Bardot top, �45; trousers, �85; hat, �45. All at Hobbs.
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The shoulders are having more than a moment in the sun as tops and dresses that allow them to be decorously (or sometimes not so decorously) displayed fly off the shelves for summer.

These are Bardot tops, named after the French dancer, model and actress who became an international icon in the fifties and sixties with films such as And God Created Women and Contempt.

This is presumably because Bardot wore such a style of top at least once during her film stars days, perhaps at Cannes or in Paris, although I have been quite unable to find one we can use here. Still, you get the idea. Off-the-shoulder tops, as worn and popularised by Brigitte Bardot. Plenty of other films stars of the fifties, sixties and seventies wore them too, of course (I’m thinking Grace Kelly, in Rear Window, pairing a V-neck black wide shoulder top with a full Dior skirt) but Bardot gets the accolade and the name (and I bet she wishes she could capitalise on it somehow, to benefit her animal charity work).

We could all learn a thing or two, still, from Brigitte Bardot, especially if we would like to become a style icon. Kate Moss has certainly picked up quite a few tips. Rule number 1: Create a signature hair and make-up look (preferably tousled long blonde-ish locks, heavy black eyeliner and nude lips) and keep returning to it, always and forever.

There are tips too for daring to bare your collarbones and shoulder blades in a Bardot top. Most of the High Street and online stores have dozens and dozens of styles to choose from, ranging from boho peasant smock tops to sleek body-conscious pieces.

The seventies’ inspired boho versions are perhaps the easiest to wear, ideal for weekends and holidays with jeans, and simple to dress up at night.

Be careful, however, with the Bardot at the office. There is quite a lot of flesh on display, which can be alarming and distracting for onlookers and chilly for you, if you have air conditioning.

However, many of the season’s Bardot tops are designed so that they can be worn on the shoulder too, especially if they have smocked elastic or a drawstring around the neckline, and these make for a perfectly acceptable summer office top, perhaps with a tailored skirt or trousers, for a smart but easy take on a summer trend.

Team tight-fitting Bardots with wide-leg culottes or full midi skirts, to keep the proportions flattering and pleasing.

Bardot herself always kept it simple, pairing her off-the-shoulder tops with with everything from full midi skirts to cropped pencil trousers pants with ballet flats – a classic look, as fresh today as it was in the 1950s.

If you don’t want to do full-on shoulder-baring Bardot, try a style that has slim shoulder straps – very effective at slimming the shoulders and adding structure to the neckline and upper body. There are wider shoulder straps too, although these tend to be on more Lycra-infused, body-conscious styles.

Contouring can work wonders on collarbones that refuse to stand fashionably proud. Simply take your bronzer and sweep it across them, adding a pop of highlighter across the boniest top part, so they glisten and attract the eye.

There are quite a few Bardots that feature a deep flat fronted frill all around the neckline, and quite often, wide fluted sleeves. These really do need trying on before you commit to them. The sleeves get everywhere (they are impossible to cook in) and you might feel obliged to hold your arms away from your sides or place your hands on your hips all the time, because the amount of fabric furling about your middle can feel and look a little overwhelming. So strike a pose.Read more at:marieaustralia


04:34 Publié dans fashion | Lien permanent | Commentaires (0)