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‘Idea is to embrace fashion, not be intimidated by it’


After drawing much attention at the ongoing Cannes Film Festival with her style, our home grown fashionista Sonam Kapoor has now launched Rheson, a quintessential Indian clothing line along with sister Rhea Kapoor. The brand, which was launched recently in Mumbai in collaboration with Shoppers Stop, features t-shirts with candy cigarettes and other motifs, considered synonymous with the ’90s. The clothing line is created for the young, and boasts of a definite quirk factor (the collection comprises palazzo saris and cape maxi dresses in mogra print). Excerpts from a conversation with the Kapoor sisters:

Tell us about Rheson and the process of creating it.

Rhea: It took us about two years to bring this together. The line is very us. This is how we dress. Sonam had been flooded with offers to put her name on stuff, but none of them felt right. It was Sonam’s idea to start something of our own.

Sonam: I’m very aware of the fact that people follow us. So whatever we had to do, it had to be authentic. We thought we had a responsibility. And what better way than to do it with our very own story.

The line is a throwback to the ’90s, but the designs are quite contemporary. How did this blend come about?

Sonam: Since we are not trained designers, it’s about curation of a wardrobe and not just clothes . In this collection, we have been inspired by things we grew up with — candy cigarettes, pencils, geometry boxes among others. We all had these things. It’s an ode to our pop culture.

Rhea: The aesthetic of the brand is a balance between the modern and the traditional. The idea was to make a girl embrace fashion and not be intimidated by it. There are mogra print maxi dresses, a red vintage dress, also t-shirts and denim jackets among others.

Are there things about each other that annoy you?

Sonam: I don’t understand why she (Rhea), likes Keeping up With the Kardashians. I have never watched it. And, even though it looks as if my sister dresses like a bum, 99 per cent of the time she is way more fashionable than I am.

Rhea: She is a nerd, I am not.

How seriously do you take the fashionista tag?

Sonam: Initially, I never understood why girls like my fashion sense. I was just being myself. Rhea and I didn’t go out there to prove a point that ‘Oh my god, let’s be fashionable.’ I used to wear whatever I wanted and when Rhea came back from college and started styling me. She knew that I had been overweight at some point, and that I was still not comfortable with my body, so she gave me clothes that I was comfortable in. And many a times they did not conform to the ongoing trends.

You have been credited for making Sonam a fashion brand. Your comments.

Rhea: I have only styled her in what compliments her body type. There have been times when people have asked her ‘why don’t you wear sexy clothes? Why do you wear saris so much. They make you look like an aunty’. But I have only dressed her in what she is comfortable with.

Tell us about working together.

Sonam: We have been working together for so many years, that we are now in complete sync. Given that we have made films together, and manged to remain best friends, we are set for life.Read more at:formal dresses australia | formal dresses sydney


03:57 Publié dans fashion | Lien permanent | Commentaires (0)


Fashion retailer automates merchandising


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Soft Surroundings is making moves to create more customer-centric assortments.

The St. Louis-Missouri-based fashion retailer’s goal is to help customers maintain their unique sense of style without sacrificing comfort. This was becoming a challenge through its spreadsheet-based planning processes. With an eye on driving more customer-centric assortments across its growing chain, the company knew it was time for a change.

“We have experienced significant growth in our stores, and were fast finding that our traditional spreadsheet-based approach did not give us the real-time view into store performance,” said Laura Barrett, senior VP of operations, Soft Surroundings. “We were operating more on gut feel, and needed much more visibility into how our customers shop and what they purchase.”

Ready to overhaul this manual processes, Soft Surroundings leveraged JDA Allocation, a solution that enables the company to custom-tailor its merchandise, all the way down to size, based on the way consumers shop its stores. The transition positions the chain to fuel growth and improve sales across all its channels — stores, catalog and e-commerce.

The platform also will ensure that the correct amount of merchandise is being distributed within the correct channel or location, leading to better inventory levels, reduced out-of-stocks, and improved customer satisfaction. Overall, JDA Enterprise Planning will help Soft Surroundings create sales and inventory goals that will help them boost sales, while minimizing financial risk across the channels in which they operate.

“We selected JDA Enterprise Planning and JDA Allocation to take us to the next level of omnichannel retail planning, giving us the ability to plan while optimizing inventory and maximizing profitability,” Barrett said.Read more at:formal dresses


03:48 Publié dans fashion | Lien permanent | Commentaires (0)


The Art of Fashion benefits Latrobe Art Center


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David Seremet has been a men's tailor for 50 years, but there's one woman he's dressed who is his most important client.

His daughter, Molly.

When she was born in 1982, he decided to make clothes for her since he hadn't had the opportunity to work on girls and women's apparel. He would fashion dresses and outfits for special occasions from her First Holy Communion to her prom night to her wedding day.

The two often teamed to design a look.

”I have always been fascinated by women's fashion, especially dating back to the Renaissance time period,” says Seremet of Latrobe, who is a tailor at St. Vincent.

“ I made Molly's first outfit when she was 6 months old,” he says. “I never used commercial patterns. I would just get an idea in my head and start making clothes.”

The outfits had been packed away in trunks so he had them cleaned and pressed because they will be on the runway May 20 at the Art of Fashion event at Latrobe Art Center.

“I had forgotten what some of the pieces had looked like, and when I pulled them out that brought back some fun memories,” Seremet says. “It made me want to start designing again for little girls — my four grand-nieces. ... This will be a fun event, and I hope it raises a lot of money. I am honored to be a part of it. It's about doing something for the community.”

These types of community events are important to Kevin Miscik, owner of Lapels, A Fine Mens Clothier in Greensburg. He will be showcasing fashions and accessories from designers he carries in his boutique, including summer styles, footwear, looks to wear to a wedding or garden party and what to pack on an upcoming vacation. Vendors include Jack Victor, Bugatchi, Robert Graham, St. Croix and fabrics from Ermenegildo Zegna.

“It is my commitment to bring this type of merchandise to this area,” Miscik says. “I am a local guy, and it's my passion to support other local events and businesses like the Latrobe Art Center. We are stronger together.”

Miscik told Liz Krajc, owner of Liz Krajc Jewelry Design Studio of Greensburg, about the event because she has had trunk shows at his store. Her current line showcases chainmaille jewelry — inspired by materials used for armor in medieval times.

“It's exciting to be a part of it, and the exposure will be wonderful,” she says. “Chainmaille jewelry isn't really mainstream, but I have been incorporating some of the ideas into my jewelry.”

The event is one of the major fundraisers of the year for the art center, says director Gabi Nastuck. She says having Seremet, Lapels, Rose Style Shoppe in Latrobe and Liz Krajc will make for a great show, because they all bring a different take on fashion to the event and they all support each other's work.

“I love collaborating with organizations like the art center because it's about being part of your community, about giving back,” says Ronda Buchman Goetz, third generation owner of Rose Style Shoppe. “When people come to this shop, they get more than an outfit. The store has evolved from bridal to suits to lifestyle dressing, and this fashion event is an opportunity to show what we have at the shop.”Read more at:cheap formal dresses


04:16 Publié dans fashion | Lien permanent | Commentaires (0)