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13/04/2017

Victoria Beckham's Target line a hit

 

The Victoria Beckham clothing range for Target is flying off the shelves, the latest high-fashion, high-street collaboration seeking to widen market appeal - even if not everyone is impressed.

From Missoni for Target to Versace for H&M to Kate Moss for Topshop, designers on both sides of the Atlantic have for years promoted limited-edition collections at affordable prices as an effective marketing strategy to widen brand recognition and win over new customers.

The hook-ups are beloved by style-savvy, fashion- forward shoppers, whose expensive tastes are not always matched by fat wallets capable of dropping four, if not five, figures on a designer outfit.

VB x Target marks the British designer's foray into the budget market, ditching the British high street to collaborate with mass United States retailer Target on a women's, girls' and baby collection.

It also marks Beckham's first foray into children's wear, inspired by her five-year-old daughter, the ever fashionable and oft-photographed Harper.

"I am overwhelmed by your response," tweeted the 42-year-old mother of four and wife of England football legend David on launch-day Sunday.

"Thank you for your patience and sorry for any frustration."

She spent weeks promoting the line, wearing the clothes and dressing celebrity friends, models and actresses in the outfits.

By Tuesday, many of the items on her website were out of stock.

Fans have salivated over the affordable prices - US$6 (S$8.40) to US$70, with most pieces under US$40 - in stark contrast to the four-figure dresses and three- figure tank tops from her ready-to-wear collection.

And if the former pop singer is rail-thin, known for eating little more than fish and fruit, then the collaboration has gone out of its way to cater to women from extra small to a US plus size 3X.

Many online reviews have been positive from fans of a designer respected for making flattering clothes that have won over a fashion industry initially ill-disposed towards her post-Spice Girls career.

Items are now being resold for profit on eBay.

But in the Tribeca branch of Target in Manhattan, a neighbourhood where many women can afford the real thing, there were some more discerning customers browsing the racks at lunch time.

"I am a big fan of Victoria Beckham. Just not this," said Crystal, who works in fashion and as a result did not want to give her last name.

She called the clothes matronly and criticised the fabrics, saying one loud floral dress in particular looked cheap.

There were lace bomber jackets, black dresses and shirts with floral prints and bright bubblegum colours, as well as functional dresses with cute Peter Pan collars, all hitting stores as New York reveled in the onset of spring.

"They're good for work," said Ms Nathalie Mancebo, a 23-year-old information technology manager and Beckham fan eagerly browsing the racks with her mum. "They're not expensive at all, so I like that a lot," she added.

"I know she's somebody's husband," said secretary Jennifer Curtis, new to Brand Beckham and picking out a frock and romper suit for her six-year-old.

Will the young one be a fan too?

"We'll see when we get home. She's very picky," she added.Read more at:formal dresses melbourne | formal dresses australia

 

03:56 Publié dans fashion | Lien permanent | Commentaires (0)

11/04/2017

Olivia Palermo doesn’t put a price on fashion

 

Olivia Palermo
(Photo:formal dresses canberra)

Olivia Palermo loves it when fashion makes women look and feel confident.

Olivia Palermo swears by her aunt’s advice, that great fashion is priceless.

The style maven first made a name for herself in reality TV series The City back in 2009 and she has since become one of fashion’s most elite stars, often perching front row during designer presentations. When it comes to putting an ensemble together, 31-year-old Olivia isn’t afraid to push the boundaries – and that doesn’t necessarily mean splashing the cash.

“It’s about mixing and matching,” she explained to The Edit of her own aesthetic. “My aunt has always said, ‘If it’s great, it’s great – and it doesn’t matter how much it costs.’ Fashion is for every woman. You can see if she’s into it: her eyes light up when she talks about it. I love seeing a woman looking amazing walking down the street in New York, when you can see her confidence. I just think: ‘You go, girl!’”

Olivia has become so in demand the brands such as beauty giant Aerin, Max Mara diffusion line MAX&Co. and Banana Republic have all utilised her expert knowledge for their offerings. While she doesn’t let the label of ‘former reality star’ get to her, the brunette beauty does want people to know she puts a lot of effort into her various ventures – even if the company doesn’t make that clear.

“A label should probably be somewhat accurate,” she noted. “I do more behind the scenes than people realise.”

In 2014 Olivia tied the knot with German model Johannes Huebl, 39, who recently became the face of Todd Snyder’s new tailored clothing collection. Surprisingly, the fashionista sidestepped the traditional dress insisting she wanted to wear something “low-key” and instead opted for a chic three-piece outfit consisting of a cream cashmere sweater, matching shorts and a skirt by Carolina Herrera for her nuptials in New York.Read more at:marieaustralia.com

 

03:53 Publié dans fashion | Lien permanent | Commentaires (0)

08/04/2017

Fashion boosted my confidence

 

The 42-year-old began her career as one fifth of hit '90s group the Spice Girls, which earned her the nickname Posh Spice thanks to her sophisticated persona and designer outfits. She went on to have a brief solo career, but in 2008 she decided to ditch music and set up her eponymous clothing label after fashionable stints like her collaboration with Saks Fifth Avenue, walking the runway for Roberto Cavalli, as well as modelling for Marc Jacobs.

"Being in the Spice Girls was so much fun, but I was never the best singer or dancer. I learned an enormous amount during that time, though: the staging, the lighting, the costumes - the package excited me," the British designer explained to Elle U.K. "But I love fashion - this is what I'm genuinely interested in... When I look back at my past self, (the way I dressed and behaved) was probably a sign of my insecurities. I feel quite confident in myself now - getting older doesn't bother me."

Victoria is now busier than ever with work and recently collaborated with U.S. store Target on an affordable line for women of all sizes, as well as girls, toddlers and babies, and it's set to launch on Sunday (09Apr17).

On top of that she has Fashion Week duties twice a year, but she doesn't get stressed as her former soccer player husband David Beckham is on hand to look after their four kids while she focuses on her designs.

"Yes, he's great. During fashion week, when I'm working, the children will be in New York and he's already planned to take them to museums then out for dinner on Saturday night, so he is very good at that sort of thing - as am I," she added. "That's how you can show your support in a marriage, by saying, 'You know what, I've got this.' That's what makes a good partnership."Read more at:formal dresses canberra | plus size formal dresses

 

04:11 Publié dans fashion | Lien permanent | Commentaires (0)