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Eco-fashion trend has caught the world


People are becoming more environment conscious and many designers are choosing to go the green way, says Bina rao,  Designer
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In her upcoming movie Jagga Jasoos, Katrina Kaif will be seen sporting eco-friendly clothes that she picked from a Los Angeles store. This trend isn’t just local, British actress Emma Watson is another celebrity who wears eco-friendly clothes and urges her fans to do so as well.

At the Met Gala this year, she donned a custom Calvin Klein and Eco-Age gown made from sustainable cotton, satin, and taffeta woven from recycled plastic yarn. At the Paris Fashion Week 2017, models walked the runaway wearing some stunning eco-friendly collection. In fact, the recently concluded Vancouver’s Eco Fashion Week, is one of the largest sustainable fashion events in the world.

There are many city-based fashion designers, who are going the green way. Designer Shravan Kumar, who has been designing environment friendly clothes for the past two decades and has showcased at various fashion shows, such as the Vancouver and Mysore Fashion Weeks “These days, many people are choosing to go eco-friendly. Of the three kinds of environment friendly clothes — sustainable have zero-wastage when made, organic ones do not use chemicals, and eco-friendly clothes do not harm the environment," he explains.

Shravan believes that is important to not contribute to the depletion of the ozone layer. “Amala Akkineni and Prashanti Tipirneni (costume-designer of Baahubali) are regular clients. Eco-friendly clothes aren’t just about saris and kurtis but one can look stunning in environmental-friendly trousers, jackets, and skirts amongst others. They are as affordable as any other clothes. There are many price ranges, for different people,” he informs.

Bina Rao of the Creative Bee foundation has also showcased eco-friendly clothes at the recent Lakme Fashion Week and many other fashion shows. “People are becoming more environment conscious and many designers are choosing to go the green way. I’ve been designing such clothes for the last two decades, but the trend has only caught up recently. There is an international demand for these clothes too. I frequently supply to a Japanese store and actress Tabu is my regular customer here,” says Bina.

She agrees with Shravan that these clothes are pocket-friendly too. “The clothes are so reasonable that one can buy a kurti for less than Rs 1,000, she informs.Read more at:evening gowns


06:54 Publié dans fashion | Lien permanent | Commentaires (0)


The new fitness address


Popular trainer Azaraiahz conducted an interactive and informative discussion followed by “Fitness Fashion Show” on the occasion of the opening of the new Azaraiahz’s Gymnasium on Road no3, Banjara Hills. The event was attended by "Miss Asia international” Rashmi Thakur.

Speaking on the occasion Azhariahz says “Price is constantly quoted as a reason not to join a gym. We have removed this hurdle. We also recognise that people sometimes need to adjust their fitness activity to fall in line with other events and circumstances taking place in their lives.

For example, a wedding or a holiday may prompt a desire to lose weight while a hectic work schedule may render regular gym attendance impossible. To accommodate fluctuating needs we have done away with contracts making it easier for people to come and go as they please.”

“The icing on the cake is the workout hours are flexible. There are a huge number of people in our country that have work schedules and family commitments which make it difficult for them to visit a gym during the day.

To make it easier for these people to get and stay fit and healthy we make our facilities available around the clock,” he concluded.

Speaking during the launch Rashmi Thakur said, “Being healthy is Lifestye” and beauties are made in this beast cage of Azariahz Gymnasium.”Read more at: | formal evening dresses


09:31 Publié dans fashion | Lien permanent | Commentaires (0)


TSALT boutique puts focus on the fit


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In today’s era of chain stores and fast fashion, it can be tough to find clothes that fit, and fit reliably.

But a new Old Town boutique is looking to change that. TSALT, located at 106 N. St. Asaph St., offers the experience of getting clothes custom made and tailored.

“Business is booming,” said TSALT owner Tamara Saltonstall. “Women tell me that this is what Old Town needs, what they need. We’re friendly and devoted to wom- en of all shapes and sizes so that they feel fabulous.”

Saltonstall, who describes her personal style as “comfy western chic,” opened her boutique last December. She and her small staff design and sell seasonal collections of outfits and offer free alterations for that perfect fit.

Half of the merchandise is created in-house, with outfits from designers including Smythe, MIH and Marie Saint Pierre. The store also sells outerwear, jackets, scarfs, wraps, sunglasses and jewelry. Prices range from $25 to $1,000.

“Women today, in the era of H&M and mass-produced clothing, walk around wearing clothes that don’t actually fit,” Saltonstall said. “I’m a 10 in my shoulders and back and a zero in my hips. And I think if you took a room full of size 8 women you’d find they have completely different bodies.”

But your choices aren’t necessarily limited to what’s on the rack, she said.

“I have a customer who has an Armani suit she’s had for 15 years, and it’s the only suit she’s had that fits her properly,” Saltonstall said. “She chose the fabric, we took it and made an identical suit.”

Saltonstall, a native of Aspen, Colo., lives in Old Town with her husband and three teenagers. She previously owned and operated the Territory interior design firm on King Street for four years, and began her career working for famed interior designer Mark Hampton.

She has a degree in theater costume and set design from the University of Arizona, was raised by interior designer parents and learned to sew from her grandmother.

“Our mothers and grandmothers had less clothes, but they were tailored and fit their bodies,” she said. “There’s something to be considered about that line of thinking, and, you know, it’s important to us that everyone who comes through our door feels special.”Read more at:short formal dresses australia


11:28 Publié dans fashion | Lien permanent | Commentaires (0)