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18/04/2017

Students create fashion line 'good vibes'

 

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(Photo:formal dresses online)

Peter Januzelli and Dean Myrto found a common passion for fashion after living next door to each other during their freshman years.

Now, the two juniors are taking a collaborative approach by creating a clothing line to showcase in Threads Fashion Show. For the past four months, Januzelli and Myrto have bounced ideas back and forth, sketched, measured, designed and created.

“Our goal was to use lots of bright colors to spread positive vibes,” Myrto said. “We want it so people who see our clothes or wear our clothes just feel really good about themselves. We decided to use a lot of yellows, oranges and reds — really happy, cheerful colors.”

Januzelli and Myrto incorporated their own style in the collection. They wanted their designs to have a comfortable streetwear aesthetic, but also a high-fashion look to it, Januzelli said. Their collection will consist of five different "looks," including pieces such as bomber jackets and sweatpants.

They chose models whose personal styles matched their designs, Januzelli said.

“We want people to be excited about the clothes,” Januzelli said. “(Our clothes) aren’t just something to put on and walk down the runway in. We really want people to feel a certain energy and feel really good about what they are wearing.”

This will be Januzelli’s second year submitting a collection to Threads. Originally from Greenville, he said he originally came to CMU for its Entrepreneurship program. After deciding he needed to focus on a specific area, he became interested in the Fashion Merchandising and Design program and signed his minor in fashion last spring. This led to his decision to submit a collection to the show, despite not having any prior sewing or design courses.

It was CMU alumnus Zach Stoner who taught Januzelli to sew. Stoner, A Fashion Merchandising and Design student at the time, met Januzelli at a model workshop and agreed to mentor him.

“When we first started talking, Peter seemed genuinely interested in sewing and the design process,” Stoner said. “He didn’t have any sewing experience at the time but wanted some before he even took the classes. I thought that was really cool — his interest really intrigued me, along with his drive.”

Since then, Januzelli has been networking to try to get his name out in the fashion industry. He spent the past summer in Chicago working at Louis Vuitton and plans to return this summer.

Januzelli said the fashion community is "very tightly knit," and he is trying to become a part of it.

“My goal is to have my own (clothing) line one day,” Januzelli said. “I’m excited to show off my work. Around 2,000 people will see it — that’s way more (people) than posting on social media or just handing it to someone. This is a show (where) all the attention is on the runway and the work.”

This will be Myrto’s first time submitting a collection to Threads. Like Januzelli, Myrto hadn't considered pursuing a career in fashion.

The West Bloomfield native originally came to CMU as an engineering major, but quickly realized it wasn’t a pathway he was interested in.

Myrto switched his major to entrepreneurship halfway through his sophomore year and chose to pursue a minor in Fashion Merchandising and Design. He said watching his grandmother sew and make clothes while growing up developed his love for fashion.

“I wanted to make sure I was doing something I actually enjoy,” Myrto said. “Because if I don’t enjoy something, I’m not going to put 100% effort into it. Now that I am doing fashion, I really enjoy it. It allows me to be creative and I’ve always loved that.”

He said that he became interested in Threads because he loves designing clothes, and showcasing his work to a large number of people is a motivator to create high-end clothes.

“I’m looking forward to presenting the clothes and seeing people’s reactions to our work,” Myrto said. “(Threads) is a really great opportunity to show everyone what we are capable of.”Read more at:cocktail dresses australia

 

04:36 Publié dans fashion | Lien permanent | Commentaires (0)

15/04/2017

ADD SOME FLOWER TOUCH

 

(Photo:short formal dresses)

Pack away the warm hues of winter and say hello to lively corals and florals because it’s time to usher in the summer! Floral is one trend that can never go out of fashion, say experts.

Floral prints can make or break your look depending on how you wear it and here are a few tips to go floral this summer by Pankaj Anand, Co-Founder and Designer of Sabhayta, and Priya Sachdev, Founder of Rock N Shop:

* Add colour: Pick your best old summer outfit and add it with some bright and freshening floral colours and floral prints to add new life to your dull boring wardrobe and make it more stylish and trendy.

* Bloom in bottoms: Floral print in your bottoms is your best bet if you do not want a splash of flowers all over you. You can team these with single coloured short kurti or tank tops. Long skirts and palazzos are making a stylish comeback so you can choose from those too. Just make sure that you keep the top simple.

Splash some (floral) on the top: Kurti and Jeans will always be in fashion, whether it’s actress Anushka Sharma’s ‘Breakup’ song or Deepika Padukone’s airport look in “Piku”. Be a little creative with your tops — floral kurtis with your ice blue ripped jeans will be a best match to enhance your summer look.

* Floral scarf or dupattas: If you want to play safe and don’t want to go overboard with the floral print, then you can simply add a floral scarf or dupattas to your ensemble. A floral dupatta will go extremely well with a muted tone outfit.

* Accessorise to add more charm: If you love everything floral, but want to do something beyond just outfits, then accessories are perfect for you. Floral patterns on necklaces, belts, hair clips, earrings, bags, bracelets, hats, head bands, footwear, and anything else that you can think of, can add vibrancy to even the simplest of looks. However, steer clear of too many accessories all at once, as too many colours will make you look like a flower pot.

* Neon florals are also doing the rounds. It is perfect for someone who loves experimenting and making a statement.

* You can always style florals with the rest of our outfit or make the floral piece the main attraction. If you wear a blue and yellow floral skirt, always choose an existing colour in your skirt as your secondary piece of clothing. So, instead of pairing your floral skirt with a white top, you can pair it up with a blue top or a yellow top to get full marks on the fashion front!Read more at:formal dresses 2017

 

04:21 Publié dans fashion | Lien permanent | Commentaires (0)

13/04/2017

Victoria Beckham's Target line a hit

 

The Victoria Beckham clothing range for Target is flying off the shelves, the latest high-fashion, high-street collaboration seeking to widen market appeal - even if not everyone is impressed.

From Missoni for Target to Versace for H&M to Kate Moss for Topshop, designers on both sides of the Atlantic have for years promoted limited-edition collections at affordable prices as an effective marketing strategy to widen brand recognition and win over new customers.

The hook-ups are beloved by style-savvy, fashion- forward shoppers, whose expensive tastes are not always matched by fat wallets capable of dropping four, if not five, figures on a designer outfit.

VB x Target marks the British designer's foray into the budget market, ditching the British high street to collaborate with mass United States retailer Target on a women's, girls' and baby collection.

It also marks Beckham's first foray into children's wear, inspired by her five-year-old daughter, the ever fashionable and oft-photographed Harper.

"I am overwhelmed by your response," tweeted the 42-year-old mother of four and wife of England football legend David on launch-day Sunday.

"Thank you for your patience and sorry for any frustration."

She spent weeks promoting the line, wearing the clothes and dressing celebrity friends, models and actresses in the outfits.

By Tuesday, many of the items on her website were out of stock.

Fans have salivated over the affordable prices - US$6 (S$8.40) to US$70, with most pieces under US$40 - in stark contrast to the four-figure dresses and three- figure tank tops from her ready-to-wear collection.

And if the former pop singer is rail-thin, known for eating little more than fish and fruit, then the collaboration has gone out of its way to cater to women from extra small to a US plus size 3X.

Many online reviews have been positive from fans of a designer respected for making flattering clothes that have won over a fashion industry initially ill-disposed towards her post-Spice Girls career.

Items are now being resold for profit on eBay.

But in the Tribeca branch of Target in Manhattan, a neighbourhood where many women can afford the real thing, there were some more discerning customers browsing the racks at lunch time.

"I am a big fan of Victoria Beckham. Just not this," said Crystal, who works in fashion and as a result did not want to give her last name.

She called the clothes matronly and criticised the fabrics, saying one loud floral dress in particular looked cheap.

There were lace bomber jackets, black dresses and shirts with floral prints and bright bubblegum colours, as well as functional dresses with cute Peter Pan collars, all hitting stores as New York reveled in the onset of spring.

"They're good for work," said Ms Nathalie Mancebo, a 23-year-old information technology manager and Beckham fan eagerly browsing the racks with her mum. "They're not expensive at all, so I like that a lot," she added.

"I know she's somebody's husband," said secretary Jennifer Curtis, new to Brand Beckham and picking out a frock and romper suit for her six-year-old.

Will the young one be a fan too?

"We'll see when we get home. She's very picky," she added.Read more at:formal dresses melbourne | formal dresses australia

 

03:56 Publié dans fashion | Lien permanent | Commentaires (0)