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Why some designer duos work and others don't

Why design duos work - or don't (Getty Images)
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After a couple of talked-about splits, partners in fashion design tell us that creative differences do crop up, but using that to better their output and segregating work domains is what keeps them going as a brand When designer duo Ashima and Leena split after two decades of working together, many in the fashion fraternity were shocked. Disagreements are often heard in the industry , but splits are not as common.

There are many partnerships that have stood the test of time, with the names of the partners becoming the brand's identity . Perhaps this is why Ashima and Leena's brand, as per sources, will continue business under the original banner, Ashima Leena. Sources say that the original brand has been taken over by Leena Singh, while Ashima has launched her own brand, and is planning to take it to other cities. A source says that the duo decided to part ways due to growing creative differences.

Jaipur-based designer Rohit Kamra went in for a rebranding after his brother Abhishek Kamra started to handle the business part of the company rather than designing. Rohit says, "We launched the brand in 2007 under the name Rohit and Abhishek. However, over the years, Abhishek has been handling the business aspects rather than designing. So, I rebranded under the name Rohit Kamra. Abhishek remains a part of the business but not for design purposes, shows and other related things."

Most fashion brands have only grown stronger in partnership, and as designer Rohit Gandhi puts it, "it is better to work with someone who thinks on the same line as you do, it is like two minds working together for the same goal."

Shantanu Mehra, of the duo Shantanu and Nikhil, says that growth and expansion can be better planned if you are working with a partner who is as passionate towards achieving the brand's goals as you are. "Creative differences can come up in every business, but those differences do not hamper the brand's growth. Creative people have a certain way of resolving differences we discuss ideas and take decisions that will help the brand grow," says Shantanu.

Paras, of the duo Paras and Shalini, feels that "the biggest advantage of working in a partnership is that you can take on more work, responsibility and can wisely divide areas which is ultimately the key to success in busi ness, as each partner is working in the area that heshe is best at."

Here are some commonly quoted partner ship examples from the fashion industry when we talk about brands that have sustained with joint names.

We're both dreamers - Abu Jani and Sandeep Khosla

Abu Jani and Sandeep Khosla got together when Sandeep moved from Delhi to Mumbai and they established a brand called Matahari in 1986. "It's been 30 years now and a lot has changed in terms of business and achievements, but we are still the same - we're both dreamers and I think that has helped us achieve what we set out to, 30 years ago. In '88-89 we rebranded as Jashn by Abu Jani and Sandeep Khosla," says Sandeep.

Strike a balance - Gauri and Nainika Karan

Common interest in designing brought together the sisters who established their label in 2004 and did a big show the same year and "that was one landmark year" for both of them.Says Gauri, "Apart from that we love what we do, Nainika is a natural genius when it comes to sketching designing, construction and detail. I am probably more into organising and planning. While working in partnership this balance works best for the growth of the brand."

Divided work areas - Ashish, Viral and Vikrant

Husband-and-wife duo Ashish and Viral started business together in 2000. Viral's sister Viraj has been a part of it since then, working at the back end. In 2007, Vikrant entered the business and since then they have been known as the trio - Ashish, Viral and Vikrant. "We have divided zones and areas and work as per that. Four of us, including Viraj, have set areas, so there are lots of discussions and sharing of ideas, but chances of clashes are rare," says Ashish Parikh.

Each one of us has his core areas - Shantanu and Nikhil

From 1995-99, the two brothers were in the US.While Shantanu was in Ohio working in a corporate set-up, Nikhil was in LA studying fashion. "I just got bored of the Midwest experience and thought of taking a break and going to LA to look for a job. In LA, Nikhil presented his final year collection which was a fusion of East and West and got a standing ovation. That caught my attention and changed my mind. From there on, I started thinking of having our own brand and nurturing it and I thought if I would fail at it, I could get into a job anytime. In 2000, we established our label, and since then, each one of us has his core area where we specialise and work on and that has helped the brand expand," says Shantanu.

Shared values and trust is very important - Abraham and Thakore

David Abraham and Rakesh Thakore have completed 22 years in business together. Batchmates at a design institute, the two went on their own ways after completing education, but got together to form a fashion label. "Shared values and trust is very important for any partnership to work. Then, one has to be honest and transparent in everything that he/she does. Kevin (Nigli) has also been an important part of the brand, but he joined later and has always been an important part of every decision that we take as a brand," shares David.

We think alike - Rohit Gandhi and Rahul Khanna

The two came together to establish the brand in 1997 and Rohit says that back then they were the "one of the first designers to introduce slim fit shirts in India". In 1999, they launched a brand for formal women wear and "created a niche together in structured clothing." After working together for so many years, Rohit says that the two even think alike. "Mostly people are surprised when they get to know this, but on most things we have the same opinion and ideas. Yes, we fight a lot, but then the end result is always something that we are proud of."See more at:plus size formal dresses

03:53 Publié dans fashion | Lien permanent | Commentaires (0)


Fashion Council realizes runway show is outdated

It's time to change New York Fashion Week, according to its organizer.

In December, the Council of Fashion Designers of America announced it had commissioned Boston Consulting Group, a management consulting firm, to assess the role of fashion week, runway shows, and the fashion calendar.

In the six-week study, released Thursday, consultants interviewed 50 fashion insiders, including designers, executives, retailers, wholesalers, and editors.

"There was an overall consensus on the need for change," the report concluded, listing the problems hindering the industry.

Merchandise isn't available in stores in sync with the seasonal weather, even though shoppers are looking to purchase clothes close to when they need it. Runway styles seem old and stale by the time they make it to stores. Meanwhile, fashion designers fear burnout due to the current system's complexities.

Under the traditional fashion calendar, labels show off their clothes up to six months before shoppers can buy them.

Spring clothes are shown in fall and fall clothes are shown spring. This gap allows apparel buyers, who must plan ahead to stock their stores for the next season, to review the clothes in advance.

Once a mere industry necessity, fashion events have become more of a spectacle in recent years. Fashion fans clamor to watch the live stream of Kendall Jenner strutting down the Marc Jacobs catwalk or see photos of the outfit Anna Wintour wore sitting front row at Ralph Lauren's show.

Shoppers began demanding immediacy.

Fast fashion retailers such as Zara and H&M altered their expectations, taking styles from runways to stores a few weeks after they'd been unveiled.

By the time the real designer items came out, they'd long lost their luster as the latest, trendiest item. The fashion calendar was too slow.

Now a number of labels, including Burberry, Tom Ford, and Tommy Hilfiger, are shifting to a see-now-buy-now model, in which shoppers can buy collections immediately after their runway shows.

Though the CFDA refused to back one specific new model, the study proposed many options.

For instance, one potential method is to hold private appointments for retailers and the press four-to-six months before goods are shipped to stores.

That would allow retailers enough time place their orders and let hype for new collections simmer for months. Then, at the next fashion week, labels would show off these in-season styles through runway shows or presentations as the clothes hit store racks.

Other suggestions included using immediately shoppable capsule collections for luxury brands and merging men's and women's shows.

"Ultimately, it is up to the brands to decide what works best for them," the report said.See more at:formal dresses melbourne | formal dresses adelaide

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8 tips for a flawless wedding, even in the rain

Wedding plans
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"February is why people live in Florida," said the event manager for a historic lakefront house when I asked her last May whether an outdoor wedding would be a good idea. "Ask any snowbird. It will be gorgeous," she practically guaranteed.

And so on that promise of blue skies, the wedding plans unfolded: an outdoor ceremony on the lakefront lawn, a sleeveless gown, photos on the wooden dock at twilight while guests enjoy passed hors d'oeuvres on the brick patio beneath strands of market lights. The party would then move inside the home, where six tables for 10 would be set for dinner and crowned with candle-lit centerpieces of cream and blush roses.

Of course, you know me by now, I dialed in every detail down to DC's tuxedo studs (sterling French love knots). As my picture-perfect plan came together, the vision quickened in my mind like concrete.

That is until two weeks before the wedding, when Katie Scully, owner of Blue Ribbon Wedding & Event Design, who was handling the day-of event coordination, asked: "What is your rain plan?"

"Rain plan?" I said. "Our plan is it's not going to rain."

"Well, just in case," she said.

Though I thought it an utter waste of time, five days before the wedding I dutifully called a meeting with the caterer and the event manager for a walk through of how the event would flow in the unthinkable case of rain.

When we were done, we unanimously agreed: that's not going to happen.

Over the next four days, however, the forecast grew grimmer. A black cloud formed over my wedding day, moving the storm needle from possible to certain.

I still held out hope. However, I have learned in life, and this has taken decades, that if something is meant to be it will be.

The rain started in the morning and did not relent. Temperatures dropped and winds rose. At 10 a.m., I reluctantly called Scully telling her to enact the rain plan.

The problem with picturing your wedding a certain way for months is that you really can't see it any other way.

Scully positioned the umbrella stand by the front door. Guests arrived and were directed to the main room for the ceremony. After the ceremony, they flowed to the back of the house for drinks and appetizers, while the caterers transformed the ceremony room into a room for the dinner party. Everything went seamlessly.

"The wedding was beautiful," one guest said afterward.

"Even though it couldn't be outside," I said shrugging.

"Outside? I thought this was how you planned it all along."

And, you know, now I can't imagine it any other way.

The moral of this story: Regardless of how you envision your outdoor event —

whether it's a birthday, graduation, retirement party, anniversary bash or wedding — and despite how nice the almanac indicates the weather will be, have a back-up plan.

"As a wedding coordinator, my goal is not to have to go to the bride with any questions on wedding day," said Scully, who got her bachelor's degree in event management and is a certified wedding planner. "On a day when emotions are high, you don't want to be figuring this out on the fly."

Here are some of her best Plan B recommendations:

Be realistic: "We all want to say, 'It's not going to rain,' but you just can't," Scully said. Other factors besides rain also can force a plan change, including wind and extreme temperatures. "You need to get in front of it."

Enlist pros and trust them: Because I'd talked through the rain plan with those working behind the scenes, I only had to make one call to activate it. The pros took it from there. "By discussing this up front, we can go into problem-solving mode rather than spend time appeasing the bride or getting caught in a room with her distraught mother," Scully said. "Let us handle it."

Put comfort first: What's more important? How your party looks, or how it feels? These are your favorite people. You want them to be comfortable. And that may mean sacrificing your vision. "Thanks to sites like Pinterest, many brides get so focused on the visual appeal, they forget all the other senses," she said. Those barn weddings look romantic, with the lace gown against the rustic barn siding, but photos don't capture the funky animal smells, the bad insulation, the insects, filth and road noise.

Consider a tent: If you have an indoor back-up plan in case weather turns foul, you don't need a tent. But if you can't get everyone indoors, line one up at least a month in advance. Most cities require you to get a permit, which can take a few weeks and requires a fee. The rental company also will likely charge you at least a partial fee to have the tent available whether or not you use it.

Ward off chill: Have a basket of throw blankets and shawls in light neutral colors for guests to grab. Outdoor heaters also are nice.

Stay dry: If it rains, or threatens to, offer cover and have an attendant provide umbrella-covered escorts for guests.

Keep cool: Put out bins of water bottles on ice if temperatures are high, and please skip the beach wedding on the sand, Scully said. "We've all burned our feet on hot sand."

Nix nuisances: Before your event, see about having the site professionally sprayed for insects. And let guests know they can find bug spray behind the bar.

And, despite the rain, they lived happily ever after.Read more at:plus size formal dresses

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