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Misha Nonoo Opts for a Snapchat-Only Show

Misha Nonoo Opts for a Snapchat-Only Show
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With New York Fashion Week soon approaching (September 8), we’re ready for the onslaught of designer shifts that accompany it. Misha Nonoo is already ahead of the crowd. After staging an “Insta-show” on Instagram last year, she’s skipping the runway format once more in favor of a Snapchat presentation, according to Business of Fashion(BoF). But wait, there’s more: The designer is ditching her wholesale business and selling directly to consumers via her website, mishanonoo.

“This new model allows me to continue to leverage technology and innovation to interact with my customer directly,” Nonoo said in a statement. “We can now better meet our customer’s wardrobe needs wherever she is, and continue to dress her for every intention.”

The switch from wholesale is a major move, one that other designers may soon follow. There’s been grumbling in recent years (and it’s growing louder) that the current fashion calendar makes no sense. The timeline to show the clothes and get them in store is months long, and consumers want instant gratification (sometimes via knockoffs if they’re available sooner).

Famed style critic Suzy Menkes likened the fashion schedule—usually two ready-to-wear collections a year, plus haute couture, menswear, resort, and pre-fall—to a “fashion treadmill,” back in 2013. She argued that the schedule was the reason so many designers were burning out. "If we accept that the pace of fashion today was part of the problem behind the decline of John Galliano, the demise of Alexander McQueen and the cause of other well-known rehab cleanups, nonstop shows seem a high price to pay for the endless 'newness' demanded of fashion now,” she wrote in T Magazine.

She’s not the only one who’s questioning the calendar. Public School designers, Dao-Yi Chow and Maxwell Osborne, decided to ditch traditional shows. Instead of adhering to the standard schedule, the duo decided to do two shows a year—one in December and one in June—that combine men’s and women’s collections.

Burberry has already shifted to a direct-to-consumer model. Even Diane von Furstenberg, head of the CFDA, noted to British Vogue, "We have designers, retailers and everybody complaining about the shows. Everything needs to be rebooted."

All of this means Misha Nonoo is moving in the right direction, and we expect even more designers to follow her lead. Like Public School, she’s combining the seasonal collections, offering up to three a year: Fashion Essentials, Fashion Specialty, and Evergreen Essentials (the latter will be offered year-round). And unlike her last show, which allowed consumers to preorder an item, they can now buy it instantly. Snapchat, she said to BoF, “is more raw and real life. The thing to expect is new uses of native Snapchat functions. It’s experimental, ephemeral, and speaks to this girl where she is.”

The fashion world is changing, and in the end, we’ll all likely benefit from it.Read more at:formal dresses online australia

07:36 Publié dans fashion | Lien permanent | Commentaires (0)


Toronto Women’s Fashion Week launching in February

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A new Toronto fashion week is in the works.

Less than two months after Toronto Fashion Week announced it was shutting down, word comes that a new showcase will debut next year.

Organizers for Toronto Men’s Fashion Week announced Saturday that it would launch Toronto Women’s Fashion Week in February, but revealed no other details.

Advisory council member Roger Gingerich said Monday the plan has been “in the works ever since it was announced that IMG was pulling out of Toronto.”

“The second the announcement was made that (Toronto Fashion Week) was pulling out of Toronto, I received many, many phone calls from sponsors going, ’Roger, where do I move my sponsorship funds to?’

“And for me, that was a very reassuring comment — that the dollars were very much still in Toronto, dedicated towards the fashion community.”

North America’s second-largest fashion week collapsed in July with organizers citing a lack of local support.

Gingerich says the women’s showcase would likely run back-to-back with the men’s showcase, in February and August.

“There’s tons of support here in the Toronto marketplace and Toronto here as a whole,” says Gingerich, a fashion broker with more than 30 years in the apparel industry.

“The designers are world class, the media is here, the consumers are here, but the market is changing.”

He says the length of the new women’s week will depend on the designer lineup. But he says Toronto Men’s Fashion Week, also known as TOM, has a solid formula that could be applied — including parties, industry talks and a lucrative prize for an emerging designer, in addition to runway shows.

Veteran fashion journalist Jeanne Beker said she was excited to see TOM take the reins but hoped to see something both “fun and meaningful.”

“Fashion week really has to be rethought of as a real consumer event,” says Beker, adding that “fashion weeks are slowly going the way of the dinosaur.”

“The system has changed, fashion has changed, the business of fashion has changed, media has changed, retail has dramatically changed,” says Beker.

“I don’t even know if it warrants a whole week. That’s a long time. But I think just to have a few days where you really celebrate fashion, where people can have access to see some great shows and watch some great collections and find out a little more about what makes a big fashion machine run (is worthwhile).

“I would love to see seminars, perhaps, that kind of roundtable discussion about the state of fashion and where it’s going.”

She was pleased to see February as the target date, noting that Toronto Fashion Week’s March showcase was “far too late in the schedule” because it came after the buying season.

“Everybody’s so exhausted from hauling their butt around the world by the middle of March or whenever these fashion weeks were going on that Toronto was the last place they’d want to go.”

Susan Langdon, executive director of the Toronto Fashion Incubator, was at the Saturday runway show where the announcement was made via a terse screen projection. She says she was surprised by the news, even though she has served as a judge for TOM’s emerging menswear designer award for several years.

“I’m delighted to hear that someone has taken the initiative to resurrect Toronto Fashion Week,” says Langdon, whose non-profit organization nurtures Canadian designers and entrepreneurs.

Despite an apparent trend toward smaller, individual or regional shows, she says designers like to be under the umbrella of a big event that can build buzz and attention for their brand.

“One big event is going to draw in retailers and media from across the country and across the globe. They’re not going to come to see one show here, one show there,” she says.

“Toronto is still not a big destination on the global fashion scene, as much as we want it to be.”

Beker says she’s hopeful TOM can put a fresh spin on things, but notes it won’t be easy.

“Women’s fashion is a tougher nut to crack, I do believe. It’s just a lot more complicated. There’s a lot more drama in the world of women’s fashion than there is in the world of men’s fashion for whatever reason so they’re going to have some inherent challenges, no question.”Read more at:marieaustralia

07:52 Publié dans fashion | Lien permanent | Commentaires (0)


Handcrafted beauty

For Harmeet Arora, her jewellery brand Rheet is all about celebrating traditional designs in a contemporary style. The brand that was launched in January 2015 is now known for beautiful metal-based handcrafted jewellery. "All the collections are trendy and traditional at the same time," says the Odisha-born designer, who is now based in Bengaluru. She likes to keep her creations simple and elegant, and lets the designs do the talking. "Since gold jewellery cannot be used for daily wear, I wanted to create jewellery pieces that were simple enough to be worn to the office and dressy enough for a wedding at the same time," she says. The hallmark of Rheet is the interplay of textures that she does in each of her jewellery pieces.

Small Beginning

Harmeet, who pursued jewellery designing as a hobby while in the US, started making fancy jewellery pieces with beads and semi-precious stones after shifting to Bengaluru. She retails through her Facebook page Rheet and her collection includes earrings, rings and other jewellery pieces. She reveals that encouragement from friends, and her own need for a brand that was niche yet not too dressy, were two other factors that contributed to her launching Rheet. "I started small with earrings, beads and a few other simpler things. As people liked them, I started creating necklaces, bangles, anklets and bracelets as well," she says. Harmeet uses different materials in her designs, that range from traditional Indian style to middle Eastern, native American, Bohemian Gypsy, contemporary and modern. In tradition Indian jewellery pieces that she creates, Harmeet uses Rajasthani Meenakari, Kundan and Dori. "As colours impact designs greatly, I use a variety of them in every jewellery that I make. The challenge is to combine colour and design in the best way possible," she says. Harmeet handpicks her raw materials herself, often from her travels.

Craft Perfect

Her latest collection comprises stunning 'Jhumkas' that can be teemed up with both Western and India outfits. Harmeet uses Kundan, pearls, beads and polymer clay to fashion the ear pieces that are finally ornamented with 'Meenakari' (enamelling). She is also working on large necklaces and bangles that are created from silk threads, Kashmiri beads and semi-precious stones. The necklace collection also features Meenakari pendants mounted on silver, which are strung on rows of silk threads.

Unique Designs

So how does Rheet stand out? "While there are a lot of similar jewellery being sold, I have always made products that are unique. No two designs in Rheet are the same. Every piece is unique and has got a story and inspiration behind it.

Often, I mix and match different styles or design traditions. I draw inspiration from nature, day-to-day life and other cultures. All the pieces are handcrafted," she says. Harmeet currently has dedicated customers both in India and abroad and among the various items, her earrings sell the most. "So, far the journey has been really good. I am planning to open my own jewellery store soon. I have sold some jewellery pieces in the US and other countries. It would be good to take the brand to different parts of world," she says. Harmeet, however, does not make customised jewellery. "Every thing that is created in my studio is from suggestions that customers make. I have been lucky that they are liking my work," she signs off.Read more at:green formal dresses | yellow formal dresses

08:01 Publié dans fashion | Lien permanent | Commentaires (0)