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21/03/2016

Clemence Poesy thankful for friendly designers

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Actress Clemence Poesy "treasures" the relationship she has with certain designers.

The French star has developed a reputation for impressing with her choice of outfits on the red carpet and has also enjoyed success as a model. The long-time face of Chloe fragrances enjoys dressing up for a glitzy event and relies on her favourite fashion houses for the perfect outfit.

"There's a fun element to it," she said in an interview with Britain's InStyle magazine. "I've been doing it for a while so I have relationships with some designers, which I treasure as they've become friends. Well, not friends, that's big word. I love Erdem - he's lovely. And I like what Clare Waight Keller does at Chloe."

While many A-list stars turn to professional stylists to hone their red carpet looks, Clemence is happy to trust her own judgement. She loves attending fashion week shows and spotting the next big trend to add to her wardrobe.

"I don't have a stylist; it's fun to do it on your own," the blonde star smiled. "If you make mistakes at least they're yours!"

Clemence is widely envied for her flawless complexion and long blonde locks. When asked to reveal her top beauty secret, the actress singled out a no-frills hydrating face cleanser which is a favourite at French pharmacies and be used in several different ways.

"There's a really good product called Collosol," Clemence explained. "You can use it on everything, even babies' bottoms. It cleans your skin, but you don't need to wash it off."Read more at:formal dresses sydney

04:25 Publié dans fashion | Lien permanent | Commentaires (0)

17/03/2016

Can’t afford designer clothes? Don’t worry, your Bitmoji can

You wonder how fashion designers keep up: fall, spring, resort, cruise, couture, pre-fall. All this while trying to navigate the shifting sands of the industry. Soon designers may be tasked with creating yet another collection — for Bitmoji. Some already are.

Last fall, the popular app, which allows users to create a personalised emoji avatar, introduced runway looks to its virtual closet. Labels whose clothes were made available free through partnerships with Bergdorf Goodman and W magazine included Michael Kors, Zac Posen, Alexander McQueen, Calvin Klein and Diane von Furstenberg. Women can buy a wrap dress and outfit their pixilated selves in the same one.

It was great news for Bitmoji fans, who were long stuck with basic T-shirts and drab monochrome dresses. Now their avatar can step out (on a runway, even) in a furtrimmed parka paired with a miniskirt by Rodarte, even if they couldn't afford the ensemble in real life.

But what about the designers whose carefully crafted wares were reduced to silly cartoons on a phone screen? Tanya Taylor, a Canadian designer, said she had initial concerns about appearing too youthful or unserious. "We have broadened the audience that knows about the brand. It shows we're taking a risk and being playful." Designing for Bitmoji, however, was more complicated than she anticipated. She chose three past looks that exemplified her brand. Then she worked with Bitmoji's programmers to digitise the clothes, a process that took almost three months.

"It felt like we were going through actual fittings," Taylor said. "They would send a PDF, and we would draw on the little avatars: 'Shorten the hem.'"

However, there are fewer fashion options for men: flannels, hoodies, T-shirts, "black label" suits and, for the edgier guy, a Kenzo lion-print sweater in three available colors. Jacob Blackstock, the founder of Bitmoji, wants to expand the men's offerings, but the limited wardrobe suits some users just fine.Read more at:short formal dresses | formal dresses

04:34 Publié dans fashion | Lien permanent | Commentaires (0)

10/03/2016

Why some designer duos work and others don't

Why design duos work - or don't (Getty Images)
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After a couple of talked-about splits, partners in fashion design tell us that creative differences do crop up, but using that to better their output and segregating work domains is what keeps them going as a brand When designer duo Ashima and Leena split after two decades of working together, many in the fashion fraternity were shocked. Disagreements are often heard in the industry , but splits are not as common.

There are many partnerships that have stood the test of time, with the names of the partners becoming the brand's identity . Perhaps this is why Ashima and Leena's brand, as per sources, will continue business under the original banner, Ashima Leena. Sources say that the original brand has been taken over by Leena Singh, while Ashima has launched her own brand, and is planning to take it to other cities. A source says that the duo decided to part ways due to growing creative differences.

Jaipur-based designer Rohit Kamra went in for a rebranding after his brother Abhishek Kamra started to handle the business part of the company rather than designing. Rohit says, "We launched the brand in 2007 under the name Rohit and Abhishek. However, over the years, Abhishek has been handling the business aspects rather than designing. So, I rebranded under the name Rohit Kamra. Abhishek remains a part of the business but not for design purposes, shows and other related things."

Most fashion brands have only grown stronger in partnership, and as designer Rohit Gandhi puts it, "it is better to work with someone who thinks on the same line as you do, it is like two minds working together for the same goal."

Shantanu Mehra, of the duo Shantanu and Nikhil, says that growth and expansion can be better planned if you are working with a partner who is as passionate towards achieving the brand's goals as you are. "Creative differences can come up in every business, but those differences do not hamper the brand's growth. Creative people have a certain way of resolving differences we discuss ideas and take decisions that will help the brand grow," says Shantanu.

Paras, of the duo Paras and Shalini, feels that "the biggest advantage of working in a partnership is that you can take on more work, responsibility and can wisely divide areas which is ultimately the key to success in busi ness, as each partner is working in the area that heshe is best at."

Here are some commonly quoted partner ship examples from the fashion industry when we talk about brands that have sustained with joint names.

We're both dreamers - Abu Jani and Sandeep Khosla

Abu Jani and Sandeep Khosla got together when Sandeep moved from Delhi to Mumbai and they established a brand called Matahari in 1986. "It's been 30 years now and a lot has changed in terms of business and achievements, but we are still the same - we're both dreamers and I think that has helped us achieve what we set out to, 30 years ago. In '88-89 we rebranded as Jashn by Abu Jani and Sandeep Khosla," says Sandeep.

Strike a balance - Gauri and Nainika Karan

Common interest in designing brought together the sisters who established their label in 2004 and did a big show the same year and "that was one landmark year" for both of them.Says Gauri, "Apart from that we love what we do, Nainika is a natural genius when it comes to sketching designing, construction and detail. I am probably more into organising and planning. While working in partnership this balance works best for the growth of the brand."

Divided work areas - Ashish, Viral and Vikrant

Husband-and-wife duo Ashish and Viral started business together in 2000. Viral's sister Viraj has been a part of it since then, working at the back end. In 2007, Vikrant entered the business and since then they have been known as the trio - Ashish, Viral and Vikrant. "We have divided zones and areas and work as per that. Four of us, including Viraj, have set areas, so there are lots of discussions and sharing of ideas, but chances of clashes are rare," says Ashish Parikh.

Each one of us has his core areas - Shantanu and Nikhil

From 1995-99, the two brothers were in the US.While Shantanu was in Ohio working in a corporate set-up, Nikhil was in LA studying fashion. "I just got bored of the Midwest experience and thought of taking a break and going to LA to look for a job. In LA, Nikhil presented his final year collection which was a fusion of East and West and got a standing ovation. That caught my attention and changed my mind. From there on, I started thinking of having our own brand and nurturing it and I thought if I would fail at it, I could get into a job anytime. In 2000, we established our label, and since then, each one of us has his core area where we specialise and work on and that has helped the brand expand," says Shantanu.

Shared values and trust is very important - Abraham and Thakore

David Abraham and Rakesh Thakore have completed 22 years in business together. Batchmates at a design institute, the two went on their own ways after completing education, but got together to form a fashion label. "Shared values and trust is very important for any partnership to work. Then, one has to be honest and transparent in everything that he/she does. Kevin (Nigli) has also been an important part of the brand, but he joined later and has always been an important part of every decision that we take as a brand," shares David.

We think alike - Rohit Gandhi and Rahul Khanna

The two came together to establish the brand in 1997 and Rohit says that back then they were the "one of the first designers to introduce slim fit shirts in India". In 1999, they launched a brand for formal women wear and "created a niche together in structured clothing." After working together for so many years, Rohit says that the two even think alike. "Mostly people are surprised when they get to know this, but on most things we have the same opinion and ideas. Yes, we fight a lot, but then the end result is always something that we are proud of."See more at:plus size formal dresses

03:53 Publié dans fashion | Lien permanent | Commentaires (0)