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I absolutely love this formal dress

The quality is really good.

It is true, as the other reviewers imply, that when you wear this dress you leave a bit of a twinkly trail of blue sequins. If you think that is fun, it is an advantage. If you think it indicates poor quality, better not get it. It is certainly a flattering and sparkly dress, great for a special occasion


Its the first dress I have ever purchased online. Im a little sceptical about online shopping because you wasn't to make sure you get exactly what you're looking at, and after I bought this formal evening dresses I will definately be shopping a lot more.

classy and beautiful

I rush ordered this dress for my prom and thought it wouldn't compare to another more expensive dress by the same designer, but it turned out great. I got compliments of my dress being classy and beautiful.

beautiful long evening dresses australia, fits perfect!

I just received my dress and let me tell you .... WOW. it is soo beautiful, i had my eye on a lot of expensive gowns, but this is more beautiful. The quality is fantastic it is very well made, i do not need a bra, it is not "cheap" at all.

I absolutely love this prom dress

came across this website by chance & spotted my perfect dress & just knew i had to have it, then i noticed the price & thought it was to good to be true. I read the reviews which put my mind at ease so i ordered it in my normal size.

The fit was perfect

WOW, dressed turned up within 7 days. good fabriic, well made, looks stunning, There is a negative and that is the dress sits way below my knees and flows out so im having to take it to a dress maker to get taken up and in. Very happy to have this dress as i have been looking around and trid over 20 dresses on all over this price.... Will be using this sit in the furter.

I absolutely love this prom dress

came across this website by chance & spotted my perfect dress & just knew i had to have it, then i noticed the price & thought it was to good to be true. I read the reviews which put my mind at ease so i ordered it in my normal size.

08:06 Publié dans fashion | Lien permanent | Commentaires (0)


Fans invited to mingle with the cast and grab a selfie to raise cash at charity fashion show

Fashion show at Revolver club in Birkenhead in aid of NSPCCHollyoaks star Jorgie Porter (AKA Theresa McQueen) strikes a pose on the catwalkPhoto by James Maloney
(Photo:long evening dresses australia)

Those Hollyoaks stars are arguably the most glamorous cast in soapland, so it’s no surprise they make ideal candidates when drawing up a guest list for a charity fashion show.

While we’re used to watching them on screen, fans will have the chance to see the beauties up close in Liverpool city centre next week.

Some of the Liverpool-made soap’s famous faces will be showing their support for three good causes - Lymphoma Research Foundation, Breast Cancer Campaign and Alder Hey.

As well as watching models strut their stuff on the catwalk, they will be offering fans the chance to pay for a selfie to raise cash for charity.

Hollyoaks’ longest serving actor Nick Pickard, who plays Tony, will be compere at the event which takes place at The Restaurant Bar and Grill on Tuesday.

Michelle Wallis, event sales manager, said; "We're expecting around 10 to 15 cast members to come down and show their support on the night. We're really looking forward to this exciting event for three great charities."

Stephanie Davis, Jennifer Metcalfe and Nikki Sanderson are among those who could turn out for the fashion night.

Present and former co-stars including Stephanie Waring, Jorgie Porter, Emma Rigby, Carley Stenson and Kelly-Marie Stewart have all previously backed Merseyside charity fashion shows - at times taking to the catwalk themselves for great causes.

Models will be showcasing the new Lavish Alice range while guests enjoy live music, sip cocktails and have the chance to buy raffle tickets.

The charity fashion show with Hollyoaks will take place at The Restaurant Bar and Grill on Brunswick Street from 7.30pm on Tuesday, June 16. Tickets are £10, with the cash going to the three charities.Read more here:formal dresses 2015

06:21 Publié dans fashion | Lien permanent | Commentaires (0)


In lucrative wedding trade, battle on for bridesmaids’ affections

These days, the bride no longer exerts total control over her bridesmaids’ style. — Reuters pic
(Photo:black formal dresses)

From her office in New York City’s garment district, Corie Hardee is getting ready for summer wedding season. Racks of bridesmaid dresses, which cost between US$50 (RM188) and US$75 to rent, are crammed into her small warehouse space. Frantic brides and bridesmaids will soon saddle her with emergencies — once, a bridesmaid’s dress was chewed up by a dog; another time, a bride had 10 dresses stolen off her porch. A year ago, when Hardee’s business was much smaller, these would be occasional interruptions, she says. “Now, it’s a new scenario every week.”

Hardee’s business, called Union Station, is one of many budding new entrants in the battle for bridesmaids. Powerful mainstream retailers, such as Urban Outfitters, Ann Inc, and Target, have in recent years launched lines for nuptials, backed by their robust, well-trafficked websites. And several startups, including Union Station, Vow to Be Chic, and Weddington Way, are pushing brides to consider new ways of finding and ordering bridesmaid dresses. All are seeking to supplant the old guard of local shops and bridal chains through online shopping.

A lot of money is at stake. In 2012, weddings included an average of four bridesmaids, each spending about US$136 on a dress, according to the most recent data from Wedding Report, an industry research firm. That puts the bridesmaid market at about US$1.7 billion nationwide, Wedding Report estimated. It’s a big bonus on top of the price of a gown, a US$2.5 billion market on its own.

Picking out a white gown is often a lengthy process beloved by brides, but bridesmaid dresses are much more likely to be acquired online, industry experts say. And shopping for a bridesmaid dress can be a source of anguish. Bridesmaids often have little say in the dress they’re forced to don. It’s tough to make the whole group happy. Coordinating logistics can be a burden. And after being worn once, a bridesmaid dress usually languishes in the closet.

Hardee, who founded Union Station in 2012 as Little Borrowed Dress, attracts brides who don’t want to inflict a one-use-only purchase on their best friends. Instead, brides register their parties and select the styles and colour palette they want. The rest is up to the bridesmaids, who discuss fit, styling, and colour with reps before getting shipped a dress and a backup size. Customers return the dresses after the wedding, and Union Station handles the dry cleaning. Though men have enjoyed rental services for decades, since many tailors and clothing stores offer rented tuxedos for black tie events, it’s a more recent model for womenswear. “It seems like the bridesmaid space is kind of the stepchild of fashion,” says Hardee. “Because it’s kind of an afterthought.”

“It’s an incredibly outdated industry,” says Kelsey Doorey, founder of Vow to Be Chic, an online bridesmaid dress rental service based out of Santa Monica, California. Doorey launched Vow to Be Chic in 2014, following a stint at Rent the Runway, a pioneer of online fashion rental. (Rent the Runway also has its own bridesmaid dress rental service). Vow to Be Chic’s loaner garments largely run between US$95 and US$125 and include labels Nicole Miller, Jill Stuart, and LulaKate.

Doorey says the bridal industry is “out of touch” with how young women shop. They don’t want to drive around seeking different dress designers or convene at a bridal shop to get fitted for dresses together. Instead, bridesmaids are mostly looking for convenience. And because people are now getting married at an older age, groups of friends are more likely to be dispersed geographically, making it impossible to get everyone together the old-fashioned way. That’s where the online players come in.

The website of Weddington Way, a San Francisco startup that sells bridesmaid dresses online (with a rental service in testing), invites bridal parties to “Buy your bridesmaid dresses as a team.” Founder Ilana Stern, a Stanford MBA and former buyer for Bloomingdale’s, is trying to simplify the decision-making process without having to physically corral a group of women. On her site, brides and bridesmaids can convene online and pick between US$330 Badgley Mischka satin dresses or more affordable looks from such labels as Alfred Angelo or Dove & Dahlia. “It’s been an administrative nightmare for bridesmaids in the past,” says Stern. “And technology is really suited to solve that.”

JoAnn Gregoli, owner of Elegant Occasions, a wedding planning company in New York, says the bride no longer exerts total control over her bridesmaids’ style. Cookie-cutter, mono-hued sets of bridesmaids aren’t as common as they used to be. “They’re allowing them to be their own person with a voice, without forcing them to get a horrible bridesmaid dress they’ll stick in the back of their closet,” she says.

Neighbourhood bridal shops and many major bridal labels have struggled to adapt to the online shopping world. David’s Bridal, the nation’s biggest chain, is working on improving its digital business, though an executive recently told Racked that its website remains “less than optimal.” Most other traditional retailers are still banking on brides’ desire for the classic experience — and the bridesmaids’ dresses that go with it. It’s a dangerous play, says Gregoli, because they may be left behind. Sensing the incumbents’ stagnation, big brands have stepped into the fray in recent years and are “going to force these other companies to make a move or be antiquated,” she says.

J. Crew led the charge when it started selling bridal gowns and bridesmaid dresses in 2004, with multiple others following suit over the past several years. Ann Taylor and White House Black Market boast collections of clothes for the big day. Target’s Tevolio label offers up satin bridal gowns and lace bridesmaid dresses. Kate Spade has a smaller shop for gifts and accessories. Urban Outfitters added boho-chic bridal clothing to its Free People label in May. Five years prior, Urban launched BHLDN, a dedicated bridal brand, which posted a near triple- digit increase in sales last quarter.

Weddings are an attractive bet for mainstream apparel brands because they’re a low-risk, consistent source of consumer spending, says Simeon Siegel, an analyst at Nomura Securities. And while the way a bridesmaid shops for her dress is changing, the fact that she needs to wear one isn’t. “Until people can start proposing with smartwatches, you need to go get a diamond ring,” Siegel says. “Within that rule, there’s also this notion that you need to have a white dress and you need to have a bridal party.”Read more here:pink formal dresses

05:46 Publié dans fashion | Lien permanent | Commentaires (0)