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21/06/2017

A Different Lind of Pop Up Gives Costumer a Fashion Week Preview

 

A Different Lind of Pop Up Gives Costumer a Fashion Week Preview
(Photo:formal dresses australia)

The Journey Fashion Festival by Malena Belafonte has made a mark in the fashion industry by creating exactly what the name says, a fashion festival. The shows are creative with visuals and experiences coming at you from every angle and the surrounding events are enticing to consumers and editors alike.

In a perfectly located storefront right off of 5th Avenue, close to Bryant Park which was the former host of Fashion Week, costumers are experiencing a preview of what is to come during New York's Fashion Week in September 2017. Browse designer collections, try on gorgeous diamond dripping jewelry, sip a glass of wine while getting a make over. Meet the designers and experience what the sponsors have to offer.

Sennheiser created a great lounge to experience the newest pro audio gear and walk away with some of the most high tech headphones in the business. Meet the team behind Fly Nyon, a new helicopter experience for the thrill-seeking millennials who love taking selfies while dangling over Manhattan, Vegas or Hawaii during the open cockpit tours. Dazzle in spectacular diamond jewelry by KVO Collections and meet the designing sisters who have created a classy, beautiful and very sparkling collection that you can wear everyday as well as on the red carpet.

"We wanted to bring The Journey designers, sponsors and brands directly to the consumer," says Malena Belafonte, the Creator and Founder of The Journey Fashion Festival. "The end game for a brand is the public and the consumer, but we also wanted to stay true to our vision and our brand which is a different fashion experience from beginning to end. At our boutique you get to meet the people behind the brands which creates and promotes integrity, something that can sometimes lack in the fast paced, yet complacent industry that is the fashion industry."

Make up artist to the Stars Kim Baker is on hand for consultations and make overs. Her brand Glamazon Beauty is a new make up line for women of all color. Egami Collections takes you back in time when tailored suits were all the rage, only to throw you right into the hottest designs, fabrics and details culminating in fabulous suits. Designer Henry Picado greets everyone at the door both visually and personally with his larger than life personality that shows in every design throughout his red carpet collection. Handbags made of the softest Italian leather by designing duo Laurent & Altieri, perfect for the city yet with a European flair sums up this perfectly curated experience that is The Journey Fashion Festival. In addition to the many other brands the store has a bar, is filled with art work and features collections by Russian artist and designer PopImpressKA.Read more at:evening dresses

 

04:00 Publié dans fashion | Lien permanent | Commentaires (0)

19/06/2017

Return Engagement

 

(Photo:formal dresses australia)

When your brand is based on “being cool”, such as the Jamaican brand is, it is critical to brand maintenance that you are putting out quality content, no matter your sector. This is especially true if you are inviting the international press. Thankfully, few foreign press members were there to witness the disaster site that was last week's CFW. Where to begin? Not every designer was CFW-worthy perhaps? The horribly cut clothes or the incoherent collections? Was it the hours that patrons were kept waiting? Should Biggy's collection have been edited? Ought he to have closed? Perhaps it was the fact that people got robbed on their way back to their cars. At least that part we might be able to market as an “authentic cultural experience”.

Before we go much further, there were exceptions. The Vessel by Lois Samuels was exceptional. Jewellery designer Matthew Harris for Mateo New York sparkled. Trinbagonian designer Meiling Esau's line Meiling brought high-quality Caribbean wears. drennaLUNA and Rogue by Jeneil Williams were promising. But the question is: will these designers ever come back after such a disorganised and unprofessional event? We applaud the organisers that someone is attempting to put an event like this together, but perhaps it is time to take this design back to the drawing board.

The potential of a Caribbean Fashion Week is a no-brainer. Any fashion editor who gets an invitation to go to Jamaica is going to want to say YES. The name Jamaica sells itself, and yet we are selling ourselves short. We could have the international best of the best, the influencers, the businessmen, the industry experts at our door.

Through fashion week we could be developing a sector of the tourism industry that attracts a different set. We could be attracting the kind of creative individuals who would come to exchange ideas and take the fashion narrative to a higher level. We could have them exposing our designers and our models while in turn we could be showcasing our beautiful country to them. We could be harvesting their dollars as well as their ideas. Instead, we have terrible hemlines and robbery.

Let's be clear — the multibillion-dollar fashion industry isn't frou-frou. The clothes you might mock as silly fashion both reflect and dictate culture while simultaneously managing to employ millions of people worldwide. Fashion is a cash crop that we should be investing in. Playing on our “cool” brand we could be further developing ourselves as the epicentre of culture and style, while attracting tourist dollars and foreign investment in the process. But the spine of any fashion industry is a worthwhile fashion week. And we need one that worthily depicts the innate style that Jamaicans are genetically imprinted with.

Truly, why wouldn't Jamaica want to put itself at the forefront of the premier culture-creating, income-earning industry? The current state of CFW is not only letting this slip through the cracks, but it is also mortifying the brand of Jamaica. It's time to send this piece to a tailor and demand a better fit.Read more at:formal dresses brisbane

 

04:01 Publié dans fashion | Lien permanent | Commentaires (0)

15/06/2017

Fashion tours in vogue in New York City

 

Joline Mujica, Head of Trends & Tours, WindowsWear, talks about the emerging trend of Fashion Tourism and how more and more fashion aficionados are coming forward to relish this unique experience.

Fashion Tourism entails people travelling to and staying in places outside their usual environment to enjoy, explore, experiment and possibly consume fashion. This trend is gradually gaining popularity as a sought after niche in the tourism segment. Cities like New York, Paris or London cater to new tastes in garments, shoes, bags, accessories, shopping and give fashion enthusiasts an opportunity to savour the experience of a destination’s culture that is reflected through creativity, art and innovation.

According to Joline Mujica, Head of Trends & Tours, WindowsWear, “Fashion tours have become more popular in the same degree that fashion has become more mainstream. The luxury market is no longer for the wealthy so the demands on the industry to shift and adjust have only piqued more interest for the average traveler to invest their time in learning about fashion.”

“The WindowsWear Fashion Window Walking Tour is a great way to do exactly that. 60 million people travel to New York City every year. Alongside Paris, we are the largest global fashion capital in the world so the room for growth is huge. For the past few seasons designers have adopted a direct to store runway trend which can result in a seamless combination of speed, mobility, and accessible pricing for the consumer”, she adds.

Takers for fashion tours from India

India is the second largest producer of silk after China and third largest producer of cotton. With such a background and surplus, it's only natural that fashion would be of cultural interest and no other city delivers the world’s best designers in such close proximity as New York.

New York as a fashion capital of the world

Fashion is one of the world’s most important industries driving a significant part of the global economy. In 2016 the fashion industry reached $2.4 Trillion in total value. If it were ranked alongside individual countries GDP the Fashion industry would represent the 7th largest economy. Steadfast cities like Paris, London, Milan, New York, will always be meccas for the fashion industry but more and more we're seeing emerging markets in Tokyo, Madrid, Berlin, and Dubai which is very exciting!Read more at:evening gowns | bridesmaid dresses online

 

03:54 Publié dans fashion | Lien permanent | Commentaires (0)