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A sartorially desi imprint

He has looked up in awe at the fashion industry from the tender age of eight — from reading about acclaimed designer Ritu Beri to following design stories, he has been persistent. Hailing from the hinterland of Jharkhand’s Bokaro Steel City, where clothing was confined to the corner village tailor shop and ready-to-wear retail did not exist, this designer is now all set to make a name for himself internationally. By giving a platform to organic and re-purposed fashion, ‘Mr Ajay Kumar’, his self-titled print-endowed label re-interprets indigenous prints that are an integral part of India’s sartorial heritage. Designer Ajay Kumar will be representing India at the Harbin Fashion Week to be held in China on January 13, with his trademark prints and flamboyant colours.

A NIFT graduate who has worked closely with leading brands like Blackberry’s, Indigo Nation, Reid & Taylor and Peter England, Ajay has embarked on an eclectic creative trail. His fashion label catalyses inspiration to render indigenous prints onto contemporary pieces, and this season he flaunts Indian couture through his sustainable concept ‘Bhu-Svah’ that will go onto the ramps in China next week.

“Each brand has its own look and feel, and my brand talks about print. Apart from weaving in elements of culture and history into my works, I have also made sure they are pollution-free. The series Bhu-Svah is woven in Khadi and the theme is all about eco-friendly fashion. I wanted to speak about conservation of the environment through portraying nature in creative and printed designs,’’ explains Ajay. He will be showcasing a total of 20 ensembles at the Harbin Fashion Week.

This 40-year-old makes no bones about his lower middle class upbringing and credits his parents for showing the courage to allow him to choose a different path. His father was a deputy post master and mother, a home maker. “Back in those days, people in my village could not even think of letting children choose anything other than engineering, medicine or banking. I am gifted with parents who stood by me until I saw my dream come true,” says Ajay who loves Sufi music, Nusrat Fateh Ali Khan being his favourite.

He lives in Bengaluru with his wife Lavanya Ventakaraman, and a five-year-old son Siddhanth. Though a graduate in fashion designing, his wife, who is the co-founder of his fashion studio Aqurator Designs, is more into creative marketing. She too accompanies her husband and will take to the stage to talk about fashion and women entrepreneurship in China.Read more at:bridesmaid dresses |

11:08 Publié dans fashion | Lien permanent | Commentaires (0)


Alia Bhatt parties in style in Bali and she has the perfect beachwear wardrobe to match

One cool thing about beachwear is that the style is always casual, and being ‘dressy’ could look like you are trying too hard. Then, how can you get that subtle glamour in your attire without being obvious? Fortunately,Alia Bhatt has proven herself to be a pro at nailing the balance.

The actor, who is holidaying in Bali, has been posting pictures of her cute and sultry style on her Instagram account and we can’t remember the last time she had a boring fashion moment. Partying with her friends on the beach, Bhatt was seen in a halter top with a sleek black border, which she paired with black denim shorts. Her separates were all about comfort and natural grace and we like her fuss-free style. The actor kept her make-up minimal (as is wise on the beach) and rounded off with a neat chignon.

What could easily be described as a picture-perfect moment in a flowy dress featuring some colourful embroidery on the neckline, the actor gave us some major boho vibes. We like the bell sleeves that gave her outfit an easy-breezy look, making it a perfect beachwear piece.

And, yes, you can wear a party dress on the beach but make sure to keep it toned down like the Highway actor. She picked a lovely white dress with a plunging neckline and a black belt cinched the waist, giving her a chic look. Silver hoops and a neat chignon were perfect accomplices to the casual attire.Read more at:white cocktail dresses | black evening dress

08:56 Publié dans fashion | Lien permanent | Commentaires (0)


Sanjukta wonders floor Hollywood, stars to sashay in Assam silk

After showcasing the pride of the Assamese people — Assam silk — to platforms like the ‘Femina India Wedding Show’, ‘National Asian Wedding Show’, ‘India Fashion Week London’ and winning the ‘Global Indian Icon Award 2017’, designer Sanjukta Dutta is taking her exotically fabulous designs in Assam silk to the most prestigious ‘Cannes Film festival 2018’.

The designer on Wednesday signed the agreement accepting the terms and conditions of the Cannes Film Festival organizers. Now, Sanjukta has been asked to design dresses made of Assam silk for the Hollywood celebrities to walk the ramp at the Cannes.

Speaking to this reporter, creative designer Sanjukta Dutta said, “It is a moment of immense pride for me to take Assam silk to the most prestigious Cannes Film Festival 2018. I am selected as the ‘Red Carpet designer’ for the Hollywood celebrities at Cannes. I have been relentlessly trying to promote Assam silk and it is recognition not only for Assam silk itself but also for my humble efforts in the promotion of Assam silk in the global podium.”

She said that this year the Cannes film Festival at France will be held in the month of May and she has already started preparing her designs to present her best varieties at Cannes.

“For promoting Assam silk I need to have enough production. I found that the weavers, basically those at Sualkuchi are paid very less for which many among them have started leaving the profession. So I started providing them with food and lodging facilities for free along with health insurance and incentives for those producing more. Within the span of one-and-half year, I have been able to bring to my fold 130 weavers,” Dutta said.

She pointed out that “this has been a difficult but prestigious journey to revive the mekhela sador of Assam and take it to the global plinth.

“Celebrities take pride in walking the red carpet at Cannes, and I will be designing my silk designs for the Hollywood celebrities sashaying down the aisle. What can be a better recognition to my work? I have no words. I am elated! Thanks to people of Assam for showering blessings upon be to lift the cause,” Dutta added.Read more at:formal evening dresses | red cocktail dress

09:05 Publié dans fashion | Lien permanent | Commentaires (0)