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Azerbaijani woman, who wows fashion capitals with her style

Saida studied art in Europe, she studied fashion design in Paris's Parsons School of Design, and graduated from its New York branch. After working for 10 years as a designer of men's and women's collections in Banana Republic and Ralph Lauren, she was able to get acquainted with all the subtleties of the fashion industry, starting from choosing a color combination for future collections to technical control over the manufacture. As a result, Saida started her own designer clothing distribution company, which started to supply designer clothing to even Russian boutiques.

Saida Mouradova has a fashion blog, where she writes about style, trends and dress sense, about the importance of accessories, about an individual style, about how to make a maximum number of outfits from a minimum number of clothing items, about wardrobe change rules, as well as explains how to turn knowledge into action during her master classes.

Saida Mouradova accessories design is based on traditional ornaments of the peoples of the world. "I work with makers around the world. In my work I use methods that have been practiced for centuries, applying the modern technology, including 3D-printing and laser-cutting. I tried to take what already exists and blended with the utmost progressive technology, whether it's laser-cut or 3D-printed piece," Saida Mouradova said.

She lives in New York now, and according to her, it is a melting pot of so many different people, backgrounds, accents, colors, cultures. Saida prefers to work with artisans that honor the heritage. "We need more tools to add to what our true personality is. I'm trying to create something that's completely wild, completely crazy that you can take apart and just wear a piece of that and still feel like you're being true to yourself. I'm making my accessories so that you can dance in them. I will not put a product out there until I know 100% that I can wear it for hours and not feel tired ," the designer says.Read more at:2017 formal dresses | formal dress shops sydney

09:13 Publié dans fashion | Lien permanent | Commentaires (0)


A sartorially desi imprint

He has looked up in awe at the fashion industry from the tender age of eight — from reading about acclaimed designer Ritu Beri to following design stories, he has been persistent. Hailing from the hinterland of Jharkhand’s Bokaro Steel City, where clothing was confined to the corner village tailor shop and ready-to-wear retail did not exist, this designer is now all set to make a name for himself internationally. By giving a platform to organic and re-purposed fashion, ‘Mr Ajay Kumar’, his self-titled print-endowed label re-interprets indigenous prints that are an integral part of India’s sartorial heritage. Designer Ajay Kumar will be representing India at the Harbin Fashion Week to be held in China on January 13, with his trademark prints and flamboyant colours.

A NIFT graduate who has worked closely with leading brands like Blackberry’s, Indigo Nation, Reid & Taylor and Peter England, Ajay has embarked on an eclectic creative trail. His fashion label catalyses inspiration to render indigenous prints onto contemporary pieces, and this season he flaunts Indian couture through his sustainable concept ‘Bhu-Svah’ that will go onto the ramps in China next week.

“Each brand has its own look and feel, and my brand talks about print. Apart from weaving in elements of culture and history into my works, I have also made sure they are pollution-free. The series Bhu-Svah is woven in Khadi and the theme is all about eco-friendly fashion. I wanted to speak about conservation of the environment through portraying nature in creative and printed designs,’’ explains Ajay. He will be showcasing a total of 20 ensembles at the Harbin Fashion Week.

This 40-year-old makes no bones about his lower middle class upbringing and credits his parents for showing the courage to allow him to choose a different path. His father was a deputy post master and mother, a home maker. “Back in those days, people in my village could not even think of letting children choose anything other than engineering, medicine or banking. I am gifted with parents who stood by me until I saw my dream come true,” says Ajay who loves Sufi music, Nusrat Fateh Ali Khan being his favourite.

He lives in Bengaluru with his wife Lavanya Ventakaraman, and a five-year-old son Siddhanth. Though a graduate in fashion designing, his wife, who is the co-founder of his fashion studio Aqurator Designs, is more into creative marketing. She too accompanies her husband and will take to the stage to talk about fashion and women entrepreneurship in China.Read more at:bridesmaid dresses |

11:08 Publié dans fashion | Lien permanent | Commentaires (0)


Alia Bhatt parties in style in Bali and she has the perfect beachwear wardrobe to match

One cool thing about beachwear is that the style is always casual, and being ‘dressy’ could look like you are trying too hard. Then, how can you get that subtle glamour in your attire without being obvious? Fortunately,Alia Bhatt has proven herself to be a pro at nailing the balance.

The actor, who is holidaying in Bali, has been posting pictures of her cute and sultry style on her Instagram account and we can’t remember the last time she had a boring fashion moment. Partying with her friends on the beach, Bhatt was seen in a halter top with a sleek black border, which she paired with black denim shorts. Her separates were all about comfort and natural grace and we like her fuss-free style. The actor kept her make-up minimal (as is wise on the beach) and rounded off with a neat chignon.

What could easily be described as a picture-perfect moment in a flowy dress featuring some colourful embroidery on the neckline, the actor gave us some major boho vibes. We like the bell sleeves that gave her outfit an easy-breezy look, making it a perfect beachwear piece.

And, yes, you can wear a party dress on the beach but make sure to keep it toned down like the Highway actor. She picked a lovely white dress with a plunging neckline and a black belt cinched the waist, giving her a chic look. Silver hoops and a neat chignon were perfect accomplices to the casual attire.Read more at:white cocktail dresses | black evening dress

08:56 Publié dans fashion | Lien permanent | Commentaires (0)