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What the Fashion Industry Gets Wrong About Moms

With Fashion Week in full force and all the beautiful people out strutting the streets, it's a nice reminder that the fashion industry continues to get moms all wrong. From styles to affordability and general disdain for motherhood, I can't help but feel that fashion is leaving a large part of the population out.

Tube tops — a term which, along with low-rise jeans and butterfly clips, I honestly thought I'd never have to think about again — have made a splash in the Ralph Lauren show. These barely there shirts were a favorite of mine in high school, but as a 33-year-old, there's no way I can tolerate having to adjust my outfit constantly while chasing after a 2-year-old.

Besides the attire featured in a runway show, most stores' options are clearly borrowing from motherhood culture while not making it acceptable for moms to participate. Take, for example, the dreaded mom jean.

The one-time laughable pant has had a resurgence in the last few years and continues to be au courant for teenagers and other flat-stomached individuals. It's OK for models to look schlubby, but not a mom.

Yet, even though I'm thin, there is no way you'd catch me in the dreaded mom jean, even if the name suggests they're for me. My pooch, small but present, would immediately turn this supposed fashion do into a fashion don't.

Crop tops, complex straps, and other overly complicated styles are not designed for chasing after babies and toddlers. Is it too much to expect clothes to be stylish and accommodating to an active lifestyle without having to resort to activewear?

Besides the overwhelming designs, the affordability issue is still a problem. As much as I'd love to just waltz into Urban Outfitters for some seriously cheap fashion candy, as an older millennial, it feels a little ridiculous for me to still shop there. When the sales clerk starts referring to you as "ma'am," it's time to shop elsewhere.

Caught somewhere between Forever 21 and Chicos, the options for quality and relatively inexpensive clothing are limited. Moms would probably be willing to spend more money if there were more places to buy functional clothes they actually liked.

But, of course, simply having a place to spend money and styles that are good for moms aren't the only hiccups when thinking about fashion as a parent. The largest challenge is time, of which there is a limited amount.

Whether a mom works from home, goes to an office, or is a stay-at-home mom, they are strapped for time. Any free time is usually channeled into errands, exercise, or chores, not into shopping for themselves. Part of the reason Target's clothing line is so successful is because it's an easy one-stop shop.

Stores need to do a better job of catering to mothers. Waiting areas for kids would be great, but at the very least it would be nice to take my child into a store and not have to worry about getting 1,000 dirty looks if my son says something slightly loud.

I hate that my sense of style has gone the way of basic, but with limited time, resources, and styles to choose from, what else is there? I'll keep my tried and true staples, even if they're not the most stylish. After all, no one expects anything from a mom.Read more at:formal dresses | formal dresses adelaide

05:28 Publié dans fashion | Lien permanent | Commentaires (0)


From fashion, women’s apparel on rent to designer wear in plus sizes and more

Sabena Puri, co-founder, Stage3

Wearing designer clothes that don’t empty out your bank account is perhaps the dream of many a youngster, especially during festival times or the wedding season. Stage3, a Delhi-based startup, makes that possible with its line of designer wear that it rents out for three to six days. Not just that, it also offers customers style recommendations based on their body measurements, personal style and the occasion for which the garment is required. Recently, Stage3 started offering designer apparel on rent for plus-sized women, making available clothes for above size 18, a segment that is seeing increasing demand.

“We are creating an ecosystem of designers, stylists, logistics partners and customer support professionals that are leveraging technology to deliver personalised fashion experiences that can be rented. Through Stage3, the modern Indian woman can own for an evening, a look that is best suited to her so that she feels hip, glamorous, and confident,” says Sabena Puri, co-founder and CEO, Stage3. Puri, along with fashion designer Rina Dhaka and former CEO of Buttons and Threads, Sanchit Baweja, founded the online fashion technology start-up in 2015.

The fashion technology portal has two business models—rentals and sales. For rentals, it sources the latest inventory directly from designers. For sales, it has a peer-to-peer marketplace model, where it curates designer-wear from people’s closets and takes a commission on the sale. It also curates and sells excess inventory sourced directly from the designers’ factories.

Stage3 purchases inventories at a 40-50% discount on MRP. It then rents these at one-tenth the cost. Before dispatching a product, it dry-cleans and puts it through a rigorous inspection process and alters it to the guest’s size. “Price points for rentals start at `500 and go up to `10,000. For outright purchases, the price is `2,500 onwards,” says Puri. The current value of merchandise rented is about `1.5 crore per month.

Puri says that the clothing rental market in India is worth $4-5 billion. The start-up recently ventured into the rental space for men by launching a men’s collection at the portal called ‘Waris’. It delivers to Delhi NCR, Mumbai, Chandigarh, Bangalore, Hyderabad, Kolkata, Pune, Jaipur, Lucknow, Nagpur, Ahmedabad, Ludhiana, Indore, Surat, Dehradun and Chennai. It plans to make its services available in six to eight more cities.

Stage3 has been using technology to understand its customers’ needs better. “Technology is crucial to our line of business, both in reference to our inventory and customers. Our buying decisions are made on the basis of precise data that includes which designers, colours and silhouettes are preferred by our customers,” says Puri. “Then we have customer-data that showcases their preferred styles and silhouettes. These data points make it easier for us to personalise the shopping experience for them.”

Stage3 raised seed funding in December 2015. Nisha Kumar, ex-CFO of Rent the Runway and AOL/Time Warner Inc, Puneet Dalmia, MD of Dalmia Cement and Balaji Prabhakar, professor of computer science at Stanford University and chief scientist at Urban Engines were among the key investors.

The online apparel rental segment has seen the entry of several players in the last two years. Among them are FlyRobe, LibeRent, Envoged, Zapyle, Blinge, Rent It Bae even as Klozee closed down in 2016. Earlier, Spoyl, an online marketplace for pre-owned apparel, had acquired rival Revamp My Closet.Read more at:formal dresses | evening dresses

09:11 Publié dans fashion | Lien permanent | Commentaires (0)


Raf Simons' survivalist chic

It is a tough gig to be crowned the saviour of American fashion. Excessive expectations and all that. Most designers would quail at the thought.

Raf Simons, however, is not one of those people.

He has not only accepted the mantle, but he has also tossed it over his shoulders and added a stringy Sterling Ruby-inspired fringe.

In his debut dual-gender collection for Calvin Klein in February, Simons, the new chief creative officer, announced that his show represented "the coming together of different characters and different individuals, just like America itself".

It was a big claim, but last Thursday, for his sophomore effort, he took it a step further.

"It's about American horror and American beauty," he said in his show notes; the dream turned nightmare.

The immediate interpretation of that one is easy - let no one say Simons, who is Belgian, shies away from current events - though the designer chose to approach his subject at a more oblique angle, through the American fantasy factory that is Hollywood.

He is attempting no less than a redesign of American identity.

His America is an America of the mind, rooted in the Midwestern prairies and resonating coast to coast by way of Stephen King, Sissy Spacek, Kim Novak and Twin Peaks, with stereotypes - cowboys, cheerleaders, lumberjacks - just twisted enough so the references teeter on the tightrope between mythology and cliche.

An installation by Ruby, the artist who is Simons' quasi-muse, of brightly coloured yarn pompoms, dangling axes redolent of The Shining, tin buckets and swathes of fringed silk, dangled over the heads of stars Trevor Noah, Mahershala Ali, Jake Gyllenhaal, Paris Jackson, Kate Bosworth and Brooke Shields.

And out came two-tone satin cowboy shirts with contrasting satin trousers or pencil skirts, branded patchwork quilts, jeans and jean jackets with paint rolled over thick on one side.

Also, virginal cotton nighties splashed with black-and-white prints from Andy Warhol's Death And Disaster series, and a riot of slightly queasy-making colour in knit vests and contrasting trousers and silver-tipped cowboy boots.

Mid-century silhouettes - the full skirts and tiny waists that have been part of Simons' design vocabulary since his stints at Jil Sander and Dior - rendered in camper-tent nylons were also used for oily shirts under men's tailoring, gathered and puckered with rucksack strings.

Matching tops and pencil skirts were made in rubber and given an industrial Ohio factory stamp, and party dresses trapped white lace flowers under transparent vinyl or silk under a scrim of black net. There was a woman-as-mop evening moment, which looked better than it sounds.

In taking survivalist materials and elevating them to elegance, Simons is developing a sartorial vocabulary that is both original and weirdly well suited to the story of the times.

You may not want to wear it all.

But in his black mirror, a lot of it is going to look unexpectedly right.Read more at:princess formal dresses | vintage formal dresses

06:37 Publié dans fashion | Lien permanent | Commentaires (0)